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Ralph L. Day

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Publication

Featured researches published by Ralph L. Day.

Journal of Marketing Research | 1981

Measures of Manifest Conflict in Distribution Channels

James R. Brown; Ralph L. Day

Journal of Marketing Research | 1977

A Management-Oriented Model for Allocating Sales Effort

A. Parasuraman; Ralph L. Day

Journal of Marketing Research | 1969

Position Bias in Paired Product Tests

Ralph L. Day

Journal of Marketing Research | 1965

Systematic Paired Comparisons in Preference Analysis

Ralph L. Day

Journal of Marketing | 1974

Marketing in action : a decision game

Thomas E Ness; Ralph L. Day

Journal of Marketing Research | 1966

Marketing models : quantitative and behavioral

Ralph L. Day; Leonard J. Parsons

Journal of Marketing Research | 1976

Marketing, Consumer Psychology, Buyer Behavior, or What?@@@Models of Buyer Behavior: Conceptual, Quantitative, and Empirical

Ralph L. Day; Jagdish N. Sheth

Journal of Marketing Research | 1974

Marketing Models: Quantitative Applications

Ralph L. Day; Leonard J. Parsons

Journal of Marketing Research | 1969

Editorial: Will Success Spoil JMR?

Ralph L. Day

Journal of Marketing Research | 1968

Preference Distribution Analysis: A Rejoinder

Ralph L. Day

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Leonard J. Parsons

Georgia Institute of Technology

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A. Parasuraman

University of Miami

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Jagdish N. Sheth

Emory University

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