Raquel I. Peltzer

The Marketing Potential of Corporate Social Responsibility Activities: The Case of the Alcohol Industry in Latin America and the Caribbean

AIMS The aims were to: (1) identify, monitor and analyse the Corporate Social Responsibility (CSR) practices of the alcohol industry in Latin America and the Caribbean (LAC) and (2) examine whether the alcohol industry is using these actions to market their products and brands. METHODS Nine health experts from Argentina, Brazil and Uruguay conducted a content analysis of 218 CSR activities using a standardized protocol. A content rating procedure was used to evaluate the marketing potential of CSR activities as well as their probable population reach and effectiveness. The LEAD procedure (longitudinal, expert and all data) was applied to verify the accuracy of industry-reported descriptions. RESULTS A total of 55.8% of the actions were found to have a marketing potential, based on evidence that they are likely to promote brands and products. Actions with marketing potential were more likely to reach a larger audience than actions classified with no marketing potential. Most actions did not fit into any category recommended by the World Health Organization; 50% of the actions involving classroom and college education for young people were found to have marketing potential; 62.3% were classified as meeting the definition of risk management CSR. CONCLUSION Alcohol industry Corporate Social Responsibility activities in Latin America and the Caribbean appear to have a strategic marketing role beyond their stated philanthropic and public health purpose.

Escala de Motivos para Cesar/Reducir el Consumo de Alcohol: propiedades psicométricas

El objetivo de este estudio fue evaluar las propiedades psicometricas de una escala de motivos para cesar o reducir el consumo de alcohol en jovenes universitarios, en cuanto a dimensionalidad, nivel del item, consistencia interna y validez concurrente. Participaron del estudio 377 estudiantes de psicologia de la Universidad Nacional de Mar del Plata. Mediante un cuestionario anonimo y confidencial, se indagaron motivos para cesar o reducir el consumo de alcohol con una escala de 20 items, desarrollados a partir de respuestas cualitativas. Se incluyeron como criterios de validez la cantidad habitual de alcohol consumida y una regla de motivacion al cambio. Se realizaron analisis factoriales exploratorios, confirmatorios, de confiabilidad y bivariados. Los analisis factoriales exploratorios y confirmatorios apuntaron a una estructura de tres dimensiones llamadas: rechazo del alcohol, salud y cambios vitales, y consecuencias severas del consumo de alcohol. Los coeficientes de confiabilidad fueron adecuados. Se encontraron relaciones entre las dos primeras dimensiones y la cantidad de alcohol consumida, y entre la motivacion al cambio y la dimension salud y cambios vitales. Se discute la diferencia entre motivos hipoteticos y reales para el cambio, y el rol de las consecuencias graves del consumo en grupos de mayor ingesta de alcohol.

Binge drinking intention predictors in adolescents

In recent decades, governments and research institutes have shown growing interest in the development of creative industries. These are industries that produce goods, products and services of a symbolic nature endowed with both economic and cultural value. In Brazil, they already answer for approximately 10 percent of the Gross Domestic Product GDP and are important employers. Professionals active in these industries play an strategic role as they innovate, transform creativity into valuable works and services, and lead the industries’ development. This paper aims to provide the fundamentals of a theoretical model of the entrepreneurial performance of creative professionals. The model is based on hypotheticaldeductive logic and uses the following constructs as antecedent, mediating or moderating variables: individualism and collectivism, centrality of work, self-regulation, entrepreneurial skills, activity sector, and demographic variables. In addition to theoretically and operationally discussing these constructs, the paper offers recommendations for researchers interested in empirically testing the proposed model.Binge drinking (BD) is a public health problem that affects younger people. The study of cognitive motivational determinants of this consumption pattern is a growing and recently developed area. One theory

Predictores de la Intención de Consumo Intensivo Episódico de Alcohol en Adolescentes

In recent decades, governments and research institutes have shown growing interest in the development of creative industries. These are industries that produce goods, products and services of a symbolic nature endowed with both economic and cultural value. In Brazil, they already answer for approximately 10 percent of the Gross Domestic Product GDP and are important employers. Professionals active in these industries play an strategic role as they innovate, transform creativity into valuable works and services, and lead the industries’ development. This paper aims to provide the fundamentals of a theoretical model of the entrepreneurial performance of creative professionals. The model is based on hypotheticaldeductive logic and uses the following constructs as antecedent, mediating or moderating variables: individualism and collectivism, centrality of work, self-regulation, entrepreneurial skills, activity sector, and demographic variables. In addition to theoretically and operationally discussing these constructs, the paper offers recommendations for researchers interested in empirically testing the proposed model.Binge drinking (BD) is a public health problem that affects younger people. The study of cognitive motivational determinants of this consumption pattern is a growing and recently developed area. One theory

Preditores da intenção de consumo intensivo episódicode álcool em adolescentes

In recent decades, governments and research institutes have shown growing interest in the development of creative industries. These are industries that produce goods, products and services of a symbolic nature endowed with both economic and cultural value. In Brazil, they already answer for approximately 10 percent of the Gross Domestic Product GDP and are important employers. Professionals active in these industries play an strategic role as they innovate, transform creativity into valuable works and services, and lead the industries’ development. This paper aims to provide the fundamentals of a theoretical model of the entrepreneurial performance of creative professionals. The model is based on hypotheticaldeductive logic and uses the following constructs as antecedent, mediating or moderating variables: individualism and collectivism, centrality of work, self-regulation, entrepreneurial skills, activity sector, and demographic variables. In addition to theoretically and operationally discussing these constructs, the paper offers recommendations for researchers interested in empirically testing the proposed model.Binge drinking (BD) is a public health problem that affects younger people. The study of cognitive motivational determinants of this consumption pattern is a growing and recently developed area. One theory