Rasha Kamhawi

Hard Wired for Negative News? Gender Differences in Processing Broadcast News

The experimental study reported here investigated information processing of broadcast news at the intersection of audience gender (male versus female) and message valence (positive, negative, and ambiguous). Both audio and video dimensions of stimuli were manipulated to create the three valence frames. The data produced interactions between gender and message valence for self-reported arousal, as well as recognition memory and comprehension of news content. In particular, male viewers are associated with a negativity bias, reporting the highest arousal levels and producing the best recognition memory and comprehension scores for negatively valenced messages. Women, in contrast, show signs of an avoidance response to negatively framed news, rating positively valenced stories as more arousing as well as processing such messages more effectively than negatively framed messages. Within the information-processing paradigm these findings suggest that the gender variable deserves more research attention. The results also have implications for journalism practitioners.

Informing Citizens: How People with Different Levels of Education Process Television, Newspaper, and Web News

This experiment tested the interaction of media channels (television, newspaper, and the Web), time delay, and the education level of audience members, using three memory measures. The lower education group encoded, stored, and retrieved television news information best while they showed less memory capacity for newspaper and Web news. For the higher education group, the opposite pattern emerged. They had better memory for newspaper and Web versions of news, compared to television. With time delay, these patterns persisted. They were also robust when controlling for participant evaluations of the news stories in terms of interest, informativeness, and understandability.

Engaging the Female Audience: An Evolutionary Psychology Perspective on Gendered Responses to News Valence Frames

This experimental study presents an evolutionary psychology explanation for gender differences in responding to television news. It tests the idea that women are drawn to stimuli that are moderately arousing when they are framed positively and avoid negative ones, while men approach negatively framed stimuli more than positive ones. Men and womens affective and cognitive judgments of news messages in different valence frames (positive, negative, and ambiguous) were measured. The 2 groups exhibited different patterns in their reaction to the news message conditions in line with this hypothesis.

An experimental design and preliminary results for a cultural training system simulation

Computer simulation has been widely deployed by the military for force-on-force based training but only more recently for training researchers, analysts, and war-fighters in matters of cross cultural sensitivity. This latter type of training gives the trainee a sense of “being inside” a target culture. We built the Second China Project as a hybrid immersive, knowledge-based software platform for use in cultural training. Is this training effective? More specifically, what are the effects of immersion on memory and other cognitive variables? We chose to base our research questions, not around a specific user group, but more generally around a category of training system—one involving the use of multi-user virtual environments (MUVEs). We present the architecture of an experiment designed to test whether MUVEs are effective training platforms, and to explain the process used in developing a testing environment to determine the precise nature of that effectiveness. We also discuss lessons learned from the earlier pilot study and ongoing experiment.