Raymond Joe Schatzer

CONSUMER EXPENDITURES AT DIRECT PRODUCE MARKETS

Interviews of customers at direct produce markets were conducted to determine why expenditure patterns vary. Frequency of shopping at outlets, income, uses of produce, household composition, and distance to the outlet are important determinants of expenditures at direct product outlets.

A COMPARATIVE STATIC ANALYSIS OF OKLAHOMA'S VEGETABLE INDUSTRY

The impact of hypothetical changes in yields, costs, and demand that might result from the organization of Oklahoma vegetable growers into cooperatives or other multifarmer marketing associations is estimated using a sector programming model. A comparative static analysis is used to evaluate the impact of these changes on planted acreage, growers’ revenues, and consumers’ and producers’ surplus. The results of this analysis indicate that changes in demand are most effective in increasing revenues for Oklahoma growers.