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Dive into the research topics where Ricardo Sellers is active.

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Featured researches published by Ricardo Sellers.


European Journal of Operational Research | 2002

The stock market's reaction to quality certification: Empirical evidence from Spain

Juan Luis Nicolau; Ricardo Sellers

Abstract The objective of this paper is to analyse the stock markets reaction to a company that is granted a quality certification (ISO 9000), and particularly when such an award is publicly announced. To do so, we carried out an event study , estimating the mean “abnormal” change in the stock prices of all of the firms that obtained quality certification, based on the ISO 9000 norms, while they were trading on the Spanish stock market between 1993 and 1999. The results show that the stock market reacts positively to such certification. This implies that quality certification can be considered as a useful tool for reducing the asymmetry in the information that circulates among buyers and sellers.


Journal of Travel Research | 2012

The Free Breakfast Effect: An Experimental Approach to the Zero Price Model in Tourism

Juan Luis Nicolau; Ricardo Sellers

This article presents the first evidence of the zero price effect in tourism. The multicomponent nature of tourism products adds complexity to the price-setting process, but also allows managers to take advantage of the interrelationships among the different components to maximize sales. Taking the zero price model, the authors adapt and apply it to a two-component tourism product. The experiments conducted show evidence in favor of the free breakfast effect: even though people lean toward their preferred, more expensive alternative, when the cheaper option offers a free breakfast, the demand for the latter increases and for the former it decreases. This result shows that the zero price effect is not confined to single products but also applies in multicomponent contexts. Important managerial implications in the realm of sales promotion policies are drawn.


Tourism Economics | 2011

The Effect of Quality on Hotel Risk

Juan Luis Nicolau; Ricardo Sellers

Analysis of the variation – increase or decrease – in the risk to a hotel chains performance of the introduction of a new quality system is a crucial aspect of decision making. With this in mind, this paper detects changes in such risk deriving from the implementation of quality systems signalled by quality awards. The authors analyse this issue in the Spanish hotel market by employing autoregressive conditional heteroskedasticity models. The results show that, in the short term, the increase in fixed costs derived from quality systems is higher than the augmentation in sales; that is, there is an increment in the operating leverage and the firms operational risk.


Journal of Business Research | 2010

The quality of quality awards: Diminishing information asymmetries in a hotel chain

Juan Luis Nicolau; Ricardo Sellers


Revista De Economia Aplicada | 2003

INFLUENCIA DE LA CALIDAD SOBRE LA RENTABILIDAD Y LA VOLATILIDAD

Juan Luis Nicolau; Ricardo Sellers


Wine Economics and Policy | 2016

The influence of size on winery performance: Evidence from Italy

Ricardo Sellers; Veronica Alampi-Sottini


Agriculture and Agricultural Science Procedia | 2016

Would you Pay a Price Premium for a Sustainable Wine? The Voice of the Spanish Consumer

Ricardo Sellers


Archive | 2002

Eficiencia en la distribución: una aplicación en el sector de agencias de viajes

Ricardo Sellers; Juan Luis Nicolau; Francisco J. Más


Archive | 2006

TECHNICAL EFFICIENCY IN THE RETAIL FOOD INDUSTRY: THE INFLUENCE OF INVENTORY INVESTMENT, WAGE LEVELS, AND AGE OF THE FIRM

Francisco J. Más; Ricardo Sellers


Archive | 2004

THIRD-PARTY COMPLAINTS AND FIRM PERFORMANCE: AN APPLICATION IN SPANISH BANKING

Ana B. Casado; Francisco J. Más; Ricardo Sellers

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