Ricardo Sellers
University of Alicante
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Publication
Featured researches published by Ricardo Sellers.
European Journal of Operational Research | 2002
Juan Luis Nicolau; Ricardo Sellers
Abstract The objective of this paper is to analyse the stock markets reaction to a company that is granted a quality certification (ISO 9000), and particularly when such an award is publicly announced. To do so, we carried out an event study , estimating the mean “abnormal” change in the stock prices of all of the firms that obtained quality certification, based on the ISO 9000 norms, while they were trading on the Spanish stock market between 1993 and 1999. The results show that the stock market reacts positively to such certification. This implies that quality certification can be considered as a useful tool for reducing the asymmetry in the information that circulates among buyers and sellers.
Journal of Travel Research | 2012
Juan Luis Nicolau; Ricardo Sellers
This article presents the first evidence of the zero price effect in tourism. The multicomponent nature of tourism products adds complexity to the price-setting process, but also allows managers to take advantage of the interrelationships among the different components to maximize sales. Taking the zero price model, the authors adapt and apply it to a two-component tourism product. The experiments conducted show evidence in favor of the free breakfast effect: even though people lean toward their preferred, more expensive alternative, when the cheaper option offers a free breakfast, the demand for the latter increases and for the former it decreases. This result shows that the zero price effect is not confined to single products but also applies in multicomponent contexts. Important managerial implications in the realm of sales promotion policies are drawn.
Tourism Economics | 2011
Juan Luis Nicolau; Ricardo Sellers
Analysis of the variation – increase or decrease – in the risk to a hotel chains performance of the introduction of a new quality system is a crucial aspect of decision making. With this in mind, this paper detects changes in such risk deriving from the implementation of quality systems signalled by quality awards. The authors analyse this issue in the Spanish hotel market by employing autoregressive conditional heteroskedasticity models. The results show that, in the short term, the increase in fixed costs derived from quality systems is higher than the augmentation in sales; that is, there is an increment in the operating leverage and the firms operational risk.
Journal of Business Research | 2010
Juan Luis Nicolau; Ricardo Sellers
Revista De Economia Aplicada | 2003
Juan Luis Nicolau; Ricardo Sellers
Wine Economics and Policy | 2016
Ricardo Sellers; Veronica Alampi-Sottini
Agriculture and Agricultural Science Procedia | 2016
Ricardo Sellers
Archive | 2002
Ricardo Sellers; Juan Luis Nicolau; Francisco J. Más
Archive | 2006
Francisco J. Más; Ricardo Sellers
Archive | 2004
Ana B. Casado; Francisco J. Más; Ricardo Sellers