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Featured researches published by Richard Wahlund.


Journal of Economic Psychology | 1990

Decision frame and opportunity as determinants of tax cheating: An international experimental study

Henry S. J. Robben; Paul Webley; Russell H. Weigel; Karl-Erik Wärneryd; Karyl A. Kinsey; Dick J. Hessing; Francisco Alvira Martín; Henk Elffers; Richard Wahlund; Luk Van Langenhove; Susan S.B. Long; John T. Scholz

Abstract The experimental studies described in this article were designed to examine the effects of decision frame and opportunity on tax evasion behavior in the context of a business management task that required subjects to file simulated tax returns. The data analyzed were derived from 674 subjects representing samples drawn for ten separate experiments conducted in six different countries.


Journal of Economic Psychology | 1998

Explaining attitudes towards the euro: Design of a cross-national study

Anke Müller-Peters; Roland Pepermans; Guido Kiell; Nicole Battaglia; Suzanne C. Beckmann; Carole B. Burgoyne; Minoo Farhangmehr; Gustavo Guzman; Erich Kirchler; Cordula Koenen; Flora Kokkinaki; Mary Lambkin; Dominique Lassarre; Francois-Regis Lenoir; Roberto Luna-Arocas; Agneta Marell; Katja Meier; Johanna Moisander; Guido Ortona; Ismael Quintanilla; David A. Routh; Francesco Scacciati; Liisa Uusitalo; Yvonne M. van Everdingen; W. Fred van Raaij; Richard Wahlund

AbstractThe aim of this paper is to provide essential background material relating to the accom-panying papers in this special issue. It presents a brief description of the ‘Psychology of theEuropean Monetary Union’ project. This involved a questionnaire study of attitudes towardsthe euro, which was fielded in each of the 15 member states of the European Union in thesummer of 1997. We describe the development of the common survey instrument, and outlinethe rationale and methods pursued in sampling particular conceptual domains. The paper alsodetails the sampling procedures used in each country, together with the response rates andsample sizes attained. Finally, it o•ers a brief cross-national comparison of overall attitudes tothe euro. O 1998 Elsevier Science B.V. All rights reserved.PsycINFO classification: 2229; 3920JEL classification: D63; D84; E52; F33Keywords: Control; Currency; Euro; Expectations; Equity; European union; Economic andmonetary union; Money; National identity; Satisfaction; Values


Journal of Economic Psychology | 1996

Mental discounting and financial strategies

Richard Wahlund; Jonas Gunnarsson

Subjective discount rates have been used as measures of time preference to explain saving behavior, with varying results. There is also a lack of agreement between different explanatory models of s ...


Journal of Economic Psychology | 1992

A note on the failure to use negative information

Per Davidsson; Richard Wahlund

Abstract The failure of humans to search for and use negative information is investigated through repeated variations of Wasons card selection task, using four independent samples. The results confirm earlier findings that there is a strong ‘confirmation bias’. In line with our hypothesis, the results further suggest that there are two effects improving peoples ability to search for and use negative information: concreteness-as-such and the activation of an applicable decision rule. It is also found that activation of an inadequate decision rule affects perception of the problem at hand. The results are inconclusive as regards whether or not the activation of an inadequate decision rule is detrimental to performance. It is argued that ‘confirmation bias’ can have both negative and positive economic and societal consequences.


Archive | 1989

Perception and Judgment of Marginal Tax Rates After a Tax Reduction

Richard Wahlund

Between 1983 and 1985, most marginal income tax rates were reduced in Sweden. Attitudes towards taxes had repeatedly been found to be very negative and marginal tax rates were assumed to be considered so unreasonably high by the general public that the national economy was ill-effected. The purpose of the tax reform was to reduce the unreasonableness of marginal tax rates in order to stimulate economic behaviour that would benefit the whole economy.


Archive | 2016

A Model for Evaluating Converging Media for Advertising Purposes

Mattias Svahn; Richard Wahlund; Marie Denward; Claudia Rademaker; Patrik Nilsson

Converging media lends marketers greater media choice opportunities and also places new demands on the marketer’s strategic analysis. There are established media planning models that aid the marketer, but how shall the marketer reason when it comes to converging media? This chapter is about aiding buyers of media for marketing purposes who want to understand and include converging media in their media planning. We analyse existing theory on converging media and media planning, and propose aspects of importance when evaluating converging media. This results in a new model for categorizing and defining different types of converging advertising media.


Journal of Economic Psychology | 1997

Household financial strategies in Sweden: An exploratory study

Jonas Gunnarsson; Richard Wahlund


Journal of Economic Psychology | 1992

Tax changes and economic behavior: The case of tax evasion

Richard Wahlund


Journal of Cleaner Production | 2015

Eco-harmful media perceptions and consumer response to advertising

Claudia A. Rademaker; Marla B. Royne; Richard Wahlund


Journal of Economic Psychology | 1996

Household saving behaviour and financial management

Edward Groenland; Richard Wahlund

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Jonas Gunnarsson

Stockholm School of Economics

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Helena Flink

Stockholm School of Economics

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Mattias Svahn

Stockholm School of Economics

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Claudia A. Rademaker

Stockholm School of Economics

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Hanna Hjalmarson

Stockholm School of Economics

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Karl-Erik Wärneryd

Stockholm School of Economics

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Marie Denward

The Interactive Institute

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Per Davidsson

Queensland University of Technology

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