Riyad Eid

A Cross-Industry Review of B2B Critical Success Factors.

Business‐to‐business international Internet marketing (B2B IIM) has emerged as one of the key drivers in sustaining an organisation’s competitive advantage. However, market entry and communication via the Internet have affected the dynamics and traditional process in B2B commerce. Difficulties resulting from these new trends have been cited in the literature. Research into identifying what are the critical success factors for global market entry is rare. This research presents a comprehensive review in this field. The study identified 21 critical success factors applicable to most of the B2B IIM. These factors were classified into five categories: marketing strategy, Web site, global, internal and external related factors. The significance, importance and implications for each category are discussed and then recommendations are made.

Towards a Successful CRM Implementation in Banks: An Integrated Model

In recent years, customer relationship management (CRM) has been the favoured theme for numerous studies and reports. Yet, there is a lack of systematic empirical evidence regarding the critical success factors (CSFs) for the CRM implementation, the activities that are affected by the use of the CRM programmes, and their consequent performance outcomes. In this article, we document the role of the CRM programmes in the banking sector and identify marketing activities that are affected by CRM usage. Taking a sample of 159 banks that utilise a CRM system, we found a substantial positive effect of the CRM usage on relationships effectiveness and marketing objectives. The results of this study have major implications for marketing people, as they suggest the notion that the CRM critical success factors should be implemented holistically rather than piecemeal to achieve the full potential of the CRM. The findings also stress the central role of customer services in the successful implementation of CRM programmes within banks.

Factors affecting the success of business‐to‐business international Internet marketing (B‐to‐B IIM): an empirical study of UK companies

Business‐to‐business international Internet marketing is one of the key drivers in sustaining an organisation’s competitive advantage. The challenge for organisations today is to understand the factors that play a critical role in utilising Internet capabilities and their implications on business strategic objectives to enable them to compete successfully in the electronic age. Proposes 33 critical factors classified into five categories and validated empirically through a sample of 123 UK companies. Discusses the significance, importance and implications for each category and makes recommendations.

How to profit from the balanced scorecard: An implementation roadmap

Purpose – The purpose of this paper is to identify a comprehensive set of potential determinants influencing the successful implementation of balanced scorecard (BSC).Design/methodology/approach – This research is an exploratory investigation into the BSC implementation based on a holistic view. This includes: a comprehensive scrutiny of the relevant literature; a comprehensive analysis of case studies of BSC implementations in organisations presented in the literature; and an exploratory global survey of 103 organisations in 25 countries that have already implemented or are in the process of implementing BSC.Findings – The roadmap presented in this paper has been taken from a model proposed in the study. The model contained 27 critical success factors which are expected to influence the BSC implementation. The model divides those factors into three levels, namely dominant, main, and supporting factors.Research limitations/implications – There is a need to empirically test and refine the proposed factors,...

The impact of E-marketing use on small business enterprises' marketing success

Small business enterprises (SBEs) are considered to be the economic engine leading to worldwide economic development. They have attracted substantial consideration from researchers, academics and practitioners in the last three decades. Meanwhile, E-marketing (EM) has emerged as one of the key drivers in sustaining an organisations competitive advantage. Yet, there is a lack of systematic empirical evidence regarding marketing activities that are affected by the use of EM in the (SBEs) context, and their consequent performance outcomes. Therefore, the purpose of this paper is to examine the impact of EM use by SBEs on marketing success and to develop and test a conceptual model of the antecedents and consequences of EM use by SBEs. The conceptual framework consists of the following constructs: EM budget, EM tools, pre-sales activities, after-sales activities, marketing performance and marketing effectiveness. Moreover, 12 hypotheses were developed and tested. Exploratory and confirmatory factor analyses were used to test the validity of measures, while structural equation modelling was used in hypotheses testing. Data were collected from 114 SBEs who had used different EM tools. Findings reveal that the use of EM tools has a positive influence on SBEs pre-sales activities, after-sales activities, marketing performance and marketing effectiveness. The results of this study have major implications for the marketing domain, as they stress the central role of marketing people in the successful implementation of EM in SBEs.

The Internet: new international marketing issues

The Internet provides a fundamentally different environment for international marketing and requires a different approach. Now it is unrealistic to apply the same marketing strategies without making some modifications to be appropriate to the electronic edge. This paper touches on the effect of international Internet marketing (IIM) on the marketing mix and explains the need for a new marketing paradigm. The aim is to determine some building blocks in the new marketing paradigm.

The implementation of world class manufacturing techniques in Egyptian manufacturing firms: An empirical study

Purpose – The purposes of this paper are to illustrate how the world class manufacturing (WCM) techniques which could be described as outperforming the industrys global best practices have been implemented in the Egyptian manufacturing firms, to identify the critical driving and resisting forces toward WCM techniques implementation in Egyptian manufacturing firms, and to provide guidelines for the successful implementation of WCM by Egyptian manufacturers.Design/methodology/approach – The data analyzed in this study are collected from a mail questionnaire sent to 200 manufacturing firms in Egypt.Findings – The findings of this study indicate that the Egyptian manufacturers are still in the 1970s and 1980s, when compared with world‐class manufacturers. The most important variables that promote the implementation of WCM techniques are “reduced operating costs (marketing and production)” and “global issues (environment‐market).” More importantly, the results of this study indicate that poor planning and lac...

Muslim Tourist Perceived Value in the Hospitality and Tourism Industry

Perceived value is a subjective and dynamic construct that varies among different customers and cultures. Although perceived customer value has been studied by many researchers, no research has been done into the measurement of Muslim Tourist Perceived Value (MTPV) where Muslim tourist evaluates both traditional and religious aspects of value. By means of a multidimensional procedure, the authors developed a scale of measurement of MTPV through 24 items grouped into six dimensions: quality, price, emotional, social, Islamic physical attributes, and Islamic nonphysical attributes. The importance of the proposed constructs was theoretically justified. Using a sample of 537 Muslim tourists, the constructs were tested and validated. The results supply tourism companies with a number of operative factors that may be essential if they are to remain competitive in the dynamic marketplace. This study is probably the first to provide an integrative perspective of MTPV constructs in the hospitality and tourism industry.

Making Business-to-Business International Internet Marketing Effective: A Study of Critical Factors Using a Case-Study Approach

The recent phenomenal growth in business activities dependent on the Internet has demonstrated that various potential advantages could be derived from using information and communication technology platforms. The Internet has enabled firms to reach out to global markets and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way. These recent developments provide an exciting opportunity for research to study the dynamics involved in international Internet marketing (IIM) and, in particular, to examine closely the factors that could influence success in using this new technology for IIM activities. Using a business-to-business context and a multiple-case-study approach, this article focuses on two main areas of study: (1) the critical examination of the literature and identification of the most important factors that have a significant influence on business-to-business IIM and (2) the first-hand verification of how the identified factors are implemented in various organizational contexts.

B2B international internet marketing

Purpose – To provide the foundation for further research and good practice in benchmarking since it combines the best aspects of traditional and new internet marketing activities.Design/methodology/approach – A methodological triangulation approach has been adopted that uses secondary data, a mail questionnaire survey, and case studies, to collect quantitative and qualitative data. The answers of each respondent were coded into the statistical package for social science (SPSS). Frequency analysis was used for data reduction purposes and to develop an overall understanding of the survey responses and a general picture of how the sample group has responded. The initial analysis used descriptive analysis for the whole sample. Furthermore, factor, regression and path analysis were used to study the research variables and their relationships.Findings – Identification of business‐to‐business international internet marketing (B2B IIM) critical success factors (CSF) by a holistic literature review and a series of...