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Robert Bartels

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Publication

Featured researches published by Robert Bartels.

Journal of Marketing | 1967

A Model for Ethics in Marketing

Robert Bartels

Journal of Marketing | 1974

The Identity Crisis in Marketing

Robert Bartels

Journal of Marketing | 1968

The General Theory of Marketing

Robert Bartels

Journal of Marketing | 1951

Can Marketing Be a Science

Robert Bartels

Journal of Marketing | 1971

Marketing theory and metatheory

Robert Bartels

Journal of Marketing | 1983

Is Marketing Defaulting Its Responsibilities

Robert Bartels

Journal of Marketing | 1951

Influences on the Development of Marketing Thought, 1900-1923

Robert Bartels

Journal of Marketing | 1968

Are Domestic and International Marketing Dissimilar

Robert Bartels

Journal of Marketing | 1959

Sociologists and Marketologists

Robert Bartels

Journal of Marketing | 1964

Credit Management as a Marketing Function

Robert Bartels

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Collaboration

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