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Robert D. Green

Lynn University

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Publication

Featured researches published by Robert D. Green.

International Journal of Management and Marketing Research | 2009

Marketing Mix and Branding: Competitive Hypermarket Strategies

Hui-Chu Chen; Robert D. Green

Business Education and Accreditation | 2012

Experiential Learning: The Internship and Live-Case Study Relationship

Robert D. Green; Farideh A. Farazmand

Journal of Product & Brand Management | 2012

Creating Powerful Brands (4th ed.)

Robert D. Green

Business Education and Accreditation | 2010

Creating Lifelong Learning Through Service Learning

Farideh A. Farazmand; Robert D. Green; Philip J. Miller

International Journal of Management and Marketing Research | 2012

Customer Loyalty: Influences on Three Types of Retail Stores’ Shoppers

Mei-Lien Li; Robert D. Green; Farideh A. Farazmand; Erika Grodzki

International Business & Economics Research Journal (IBER) | 2011

Male And Female Influence On Hypermarket Brand Equity

Hui-Chu Chen; Robert D. Green; James Miller

The Academy of Educational Leadership Journal | 2012

Differences between and Influences on Male and Female Students' Applied Project Learning Outcomes

Farideh A. Farazmand; Robert D. Green

International Business & Economics Research Journal (IBER) | 2012

Developing Marketing Strategies To Increase Brand Equity: The Differences Between Age Groups

Hui-Chu Chen; Robert D. Green

The Global Journal of Business Research | 2011

Do Female Consumers Have Higher Ethical Perceptions of Marketing

Robert D. Green; Ghensy Antoine

International Journal of Management and Marketing Research | 2010

Spousal Purchasing Behavior as an Influence on Brand Equity

Robert D. Green; Hui-Chu Chen

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Collaboration

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Farideh A. Farazmand

Lynn University

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Erika Grodzki

Lynn University

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Ghensy Antoine

Lynn University

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James Miller

Lynn University

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Mei-Lien Li

Lynn University

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