Robert D. Green

Marketing Mix and Branding: Competitive Hypermarket Strategies

Experiential Learning: The Internship and Live-Case Study Relationship

Creating Powerful Brands (4th ed.)

Creating Lifelong Learning Through Service Learning

Customer Loyalty: Influences on Three Types of Retail Stores’ Shoppers

Male And Female Influence On Hypermarket Brand Equity

Differences between and Influences on Male and Female Students' Applied Project Learning Outcomes

Developing Marketing Strategies To Increase Brand Equity: The Differences Between Age Groups

Do Female Consumers Have Higher Ethical Perceptions of Marketing

Spousal Purchasing Behavior as an Influence on Brand Equity