Robert E. Stevens
College of Business Administration
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Publication
Featured researches published by Robert E. Stevens.
Journal of Business Ethics | 1993
Robert E. Stevens; O. Jeff Harris; Stan Williamson
This paper reports the results of a pilot study of differences in ethical evaluations between business faculty and students at a Southern university. Data were collected from 137 business students (46 freshmen and 67 seniors) and 34 business faculty members. Significant differences were found in 7 of the 30 situations between freshmen and faculty and four situations between seniors and faculty. When the combined means for each group were tested, there was no significant difference in the means at the 0.05 level of significance. A trend was revealed, however, in that the majority of the time faculty members were the most ethically oriented followed by seniors and then freshmen.
Journal of Pharmaceutical Marketing & Management | 1995
Lesa W. Lawrence; Harvey M. Rappaport; Joseph B. Feldhaus; Art L. Bethke; Robert E. Stevens
Health Marketing Quarterly | 1991
Robert E. Stevens; Lesa W. Lawrence; David L. Loudon
Journal of Customer Service in Marketing and Management | 1997
Robert E. Stevens; O. Jeff Harris; J. Gregory Chachere
Health Marketing Quarterly | 1994
Robert E. Stevens; C. William McConkey; David L. Loudon
Journal of Marketing for Higher Education | 1996
Robert E. Stevens; William E. Warren; David L. Loudon; Paul Dunn
Health Marketing Quarterly | 1990
Robert E. Stevens; C. William McConkey; David L. Loudon
Journal of Customer Service in Marketing and Management | 1997
O. Jeff Harris; Robert E. Stevens; Stan Williamson
Journal of Customer Service in Marketing and Management | 1996
Robert E. Stevens; William E. Warren; C. William McConkey
Journal of Marketing for Higher Education | 1993
Robert E. Stevens; Lesa W. Lawrence; David L. Loudon