Robert N. Yale

Including Limitations in News Coverage of Cancer Research: Effects of News Hedging on Fatalism, Medical Skepticism, Patient Trust, and Backlash

Past research has demonstrated that news coverage of cancer research, and scientific research generally, rarely contains discourse-based hedging, including caveats, limitations, and uncertainties. In a multiple message experiment (k = 4 news stories, N = 1082), the authors examined whether hedging shaped the perceptions of news consumers. The results revealed that participants were significantly less fatalistic about cancer (p = .039) and marginally less prone to nutritional backlash (p = .056) after exposure to hedged articles. Participants exposed to articles mentioning a second researcher (unaffiliated with the present study) exhibited greater trust in medical professions (p = .001). The findings provide additional support for the inclusion of discourse-based hedging in cancer news coverage and suggest that news consumers will use scientific uncertainty in illness representations.

Dispositional Cancer Worry: Convergent, Divergent, and Predictive Validity of Existing Scales

Past research has suggested that dispositional cancer worry may be a key predictor of health behavior. The current study examined seven measures of dispositional cancer worry to see if they were significantly related (convergent validity), significantly different from similar but distinct traits (divergent validity), and capable of predicting cancer-relevant outcomes (predictive validity). Four hundred and eighty nine undergraduate students completed a survey measuring dispositional worry, dispositional cancer worry, and perceived cancer risk. Factor analysis identified four underlying dimensions that explained 67.3% of the variance in dispositional cancer worry: severity (42.8%), frequency (12.3%), psychological reactance (6.9%), and worry impact (5.3%). Four existing measures of dispositional cancer worry were found to represent each of these dimensions. In general, dispositional cancer worry measures were highly correlated with one another and only moderately correlated with measures of dispositional worry, supporting strong convergent and divergent validity. Hierarchical regression analyses revealed that dispositional cancer worry measures predicted significant variance in cancer-relevant outcomes above and beyond dispositional worry. The results of the current study support the notion that dispositional cancer worry and dispositional worry are distinct constructs. Furthermore, two dimensions of dispositional cancer worry (severity and frequency) seemed to have the strongest convergent, divergent, and predictive validity.

The Impromptu Gauntlet: An Experiential Strategy for Developing Lasting Communication Skills.

Typical business communication courses provide significantly more opportunities for students to hone their skills in writing compared with speaking. This article outlines an impromptu speech assignment and explains a course-level strategy for providing each student with more than 30 significant speaking opportunities during a term. This approach has proven to be surprisingly popular as students observe a remarkable transformation in their confidence and competence with presentational speaking. Teaching strategies, assignment guidelines, results, and additional resources are presented.

Persuasive impact of loss and gain frames on intentions to exercise: A test of six moderators

ABSTRACT The current study situated loss/gain-framing research in the extended parallel process model and tested whether two message features (dose, efficacy appeals) and four individual difference variables (walking self-efficacy, grit, consideration of future consequences, health information overload (HIO)) moderated the impact of message framing on intentions to engage in physical activity. Adults (N = 341, Mage = 38.09, SD = 10.94) were randomly assigned to one of eight message conditions advocating exercise behavior. All four individual difference variables significantly moderated framing effects such that gain-framed messages were more effective for individuals with lower walking self-efficacy, grit, and consideration of future consequences and loss-framed messages were significantly more effective for individuals with higher walking self-efficacy, grit, consideration of future consequences, and for those with lower HIO.

Theorizing Foreshadowed Death Narratives: Examining the Impact of Character Death on Narrative Processing and Skin Self-Exam Intentions

Narratives are common in health campaigns and interventions, with many depicting individuals battling a particular illness or disease. Past research has focused primarily on the form and effects of survivor stories, but considerably less attention has been devoted to stories in which 1 or more of the central characters passes away. The goal of the current study was to compare the relative persuasive impact of survivor and death narratives in influencing skin prevention behaviors and to test narrative mediators that might explicate underlying mechanisms of effect. To that end, adults (N = 635, M age = 32.43 [SD = 11.23]) were randomly assigned to 1 of 6 narrative intervention conditions in an online message experiment. Participants read 1 of 2 stories about a person with melanoma (Rusty or Diane) that was manipulated as a narrative depicting the survival, death, or foreshadowed death of the main character. Foreshadowed death narratives increased intentions to perform a skin self-exam (SSE), a relationship that was mediated by narrative transportation and perceived SSE benefits. The results support the central postulate of narrative transportation theory and the utility of using foreshadowed death narratives in communication-based interventions designed to increase SSE frequency.

Foreign Language Communication Anxiety Outside of a Classroom Scale Validation and Curvilinear Relationship With Foreign Language Use

Three studies examined foreign language communication anxiety (FLCA) in adults who use a non-native language in non-classroom settings. Study 1 (N = 102) validated the unidimensionality and the functionality of a proposed FLCA scale and a seven-item version. Study 2 included 224 participants living in the United States, and Study 3 included 216 participants living in India. The FLCA instrument was also psychometrically valid in Studies 2 and 3. The proposed two models (growing anxiety and growing confidence) that described the relationship between foreign language use and FLCA were both supported. Study 2 supported a concave curvilinear relationship (i.e., growing anxiety then growing confidence), and Study 3 supported a convex curvilinear relationship (i.e., growing confidence then growing anxiety). These results suggest that FLCA is an important construct to consider in intercultural communication, and that the function it plays in everyday life may differ based on cultural or linguistic setting.

Examining First- and Second-Order Factor Structures for News Credibility

The construct of news credibility has been of interest to communication scholars for decades, yet researchers have struggled to develop a measure of news credibility that demonstrates a reliable factor structure and construct validity. This study uses confirmatory factor analysis (CFA) and discriminant analysis to evaluate Abdulla and colleagues’ (2004) measure of news credibility. Results indicate that although the factor structure of the measure is replicable, the measure exhibits significant concerns related to discriminant validity. A revised measurement model employing a second-order factor for the news credibility scale that eliminates the discriminant validity concerns is proposed, and the implications of second-order factors in measurement models are discussed.

Death narratives and cervical cancer: Impact of character death on narrative processing and HPV vaccination.

Objectives: Narratives hold promise as an effective public health message strategy for health behavior change, yet research on what types of narratives are most persuasive is still in the formative stage. Narrative persuasion research has identified 2 promising features of such messages that could influence behavior: whether characters live or die, and whether characters encounter key barriers. This study investigated the effects of these 2 narrative message features on young women’s HPV vaccination intentions and examined mediating psychological processes of narrative persuasion in the context of cervical cancer messages. Method: We manipulated these 2 features in a narrative HPV vaccine intervention targeted to a national sample of U.S. women 18–26 who had not initiated the vaccine (N = 247). Participants were randomized in a 2 × 2 between-subjects experiment. Results: Compared to death narratives, survival narratives increased narrative believability and self-efficacy while lowering perceived barriers to vaccination. As features interacted, survival narratives featuring social barriers led to greater narrative transportation (absorption into the story) than other combinations. Moderated mediation analysis tested 10 theoretically derived mediators; transportation and risk severity mediated the narrative–intention relationship. Conclusions: Findings provide evidence for key psychological postulates of narrative persuasion theory. Results inform practical application for the construction of effective narrative message content in cervical cancer prevention campaigns for young women.

Confirming the two factor model of dispositional cancer worry

Keywords: dispositional cancer worry; confirmatory factor analysis; severity; frequency; asymptotic covariance matrix

Theorizing the Impact of Targeted Narratives: Model Admiration and Narrative Memorability

Communication campaigns often include components that have been designed for a specific population, a strategy referred to as targeting. Targeted narratives are story-based components of a campaign that feature a character or situation relevant to the intended audience. Though commonplace, few studies have explicated the underlying mechanisms by which targeted narratives exert influence. In a message evaluation study, 316 women aged 40–75 (Mage = 51.19, SD = 8.11) were exposed to one of two targeted narratives and asked to complete measures of model admiration, narrative memorability, and intentions to receive a mammography. Targeting was based upon affiliation with the Mormon church. The results revealed that the relationship between the targeted narratives and screening intentions was especially strong for women from the target population who admired the depicted models and found the stories memorable.