Robert P. Snow

Interaction with mass media: The importance of rhythm and tempo

Understanding the impact of interaction with mass media requires conceptualizing media as an institutionalized social form employed to manage various kinds of social affairs. A critical feature of this overall process is the grammatical character of media interaction, particularly its rhythm and tempo. In interaction between audience and media, rhythms and tempos become established in everyday life routine. Consequently, media analysis as a sociology of knowledge question is important not only for discerning public beliefs and behavioral strategies but also for the temporal character of social life.

Media Events: The Live Broadcasting of History.

Preface Defining Media Events: High Holidays of Mass Communication Scripting Media Events: Contest, Conquest, Coronation Negotiating Media Events Performing Media Events Celebrating Media Events Shamanizing Media Events Reviewing Media Events Appendix: Five Frames for Assessing the Effects of Media Events Notes References Acknowledge Index

Being Urban David Karp, Gregory P. Stone, and William C. Yoels Lexington, Mass: D. C. Heath and Company, 1977, 242 pp.

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