Rocío Yñiguez

How to intensify the individual's feelings of belonging to a social networking site?

Purpose – This paper aims to test an interaction effects model that includes perceived community support, community satisfaction, and post‐adoption behaviours by analysing a social networking site called Tuenti. Inclusion of routinisation as a moderator allows, in particular, the overcoming of inconsistencies of relationships among key drivers found in previous studies.Design/methodology/approach – The research uses partial least squares to estimate the parameters of the interaction effects model.Findings – Overall, community satisfaction leads Tuenti members to develop community participation and feelings of belonging, and identification with other members. In particular, routinised behaviours predispose members to a higher influence of community satisfaction on community integration – reducing the main effect of perceived support. The higher community satisfaction also results in a lower influence of perceived support on active participation.Originality/value – Although previous research provides eviden...

Does pressing a button make it easier to pass an exam? Evaluating the effectiveness of interactive technologies in higher education.

The aim of this paper was to evaluate how audience response system ( ARS) technology may increase improvements in academic performance in higher education, using the first year of the Administration and Business Management degree course at the University of Seville ( Spain) as a case study. The experiment assesses whether the use of ARSs increases the likelihood that students will pass the final examinations in the subject of Principles of Economics. An econometric model is applied to a sample of 119 students in an intervention group, with a control group of 322. The statistically significant results show that at the very least, ARSs improve performance in the theoretical examination, albeit with certain limitations. It is concluded that ARSs should be used frequently to optimize outcomes, not just as a sporadic event during the course. [ABSTRACT FROM AUTHOR]