Roger D. Blackwell

Do Values Share Universal Content and Structure? A South African Test

Schwartz recently proposed a new theory concerning the universal content and structure of values, a new value survey for measuring them and reported empirical support from 35 countries for many elements of the theory. In this article the validity of the theory is examined in two studies of diverse groups not previously tested using multiple value measurement instruments. In Study 1, 1364 subjects from the four major racial groupings completed the Rokeach Value Survey, a widely used values scale applicable to the theory, as part of a doctoral research project not previously analysed in this way. Study 2 subjects completed the new Schwartz Value Survey as part of a study of consumption patterns, media use, and leisure preferences of skilled labour, administrative and managerial staff commissioned by the Midrand Town Council. The results of both studies are consistent with the new theory and suggest important implications regarding value meaning in South Africa. The authors close by suggesting directions for future southern African values research.

Profiling bankamericard (visa) and master charge holders

Recently, legislation affecting the granting of credit, and the desire of many banks to become dual issuers of the two national bank cards (Bank Americard (Visa) and Master Charge), have created a need for more information about bank credit cards and the holders of either or both of these two national cards. Both bankers and retailers are interested in knowing more about the market segments holding one or both of these cards, and whether or not there is any difference in theusage of credit between holders of either or both cards. This paper compares the socioeconomic characteristics, attitudinal response, and credit usage of a nationwide probability sample of Americans who possess one or both of these two national bank credit cards.

Remarketing of Autos: The Role of Auctions in the Auto Distribution Revolution

Marketing institutions emerge and evolve in response to changes in the marketing environment. Describes such changes in one of North America′s most vital areas of marketing – automobiles. One of the institutions that have evolved in response to these changes is auto auctions. Understanding the changing role of auto auctions is not only important in the analysis of how auto manufacturers and retailers may survive the turbulent changes that characterize contemporary auto markets, but it also helps clarify the rapidly emerging practice of remarketing – and defines this process.

Marketing Oriented Strategies for Physicians: The Coming Competition in Health Care Delivery

This paper examines dramatic changes that are taking place in the health care industry with respect to the coming competition between health care providers. Strategies are developed for physicians to better market health care and to survive within the changing environment.