Network


Latest external collaboration on country level. Dive into details by clicking on the dots.

Hotspot


Dive into the research topics where Rohan Miller is active.

Publication


Featured researches published by Rohan Miller.


Australasian Marketing Journal (amj) | 2004

The Stochastic Nature of Purchasing a State's Lottery Products

Dick Mizerski; Rohan Miller; Katherine Mizerski; Desmond Lam

Abstract Legal State Lotteries have significant effects on those states revenues, their residents’ behaviours and their ultimate welfare. Reported Lottery product purchase appears to reflect patterns that suggest high levels of habitual behaviour. Analysis of a US States Lottery data found that this pattern was exhibited early in a games introduction, and was evident in three apparently different product offerings: six-number and three-number Lotto, and Instant (scratch-off) games. These findings have important implications for understanding gambling behaviour, lottery marketing and gambling regulation.


Journal of Global Scholars of Marketing Science | 2014

#A little bird told me : birdcaging the message during the BP disaster

Gwyneth Howell; Rohan Miller; Georgina Rushbrook-House

The purpose of crisis planning is to prepare for the inevitable. This paper examines BPs crisis response following the Deepwater Horizon oil rig explosion and the subsequent environmental disaster in the Gulf of Mexico. This event severely damaged BPs corporate standing, and the companys response and management of the crisis and cleanup exacerbated the damage to BPs reputation. The companys crisis communication strategies failed amid an onslaught of online and social media commentary from traditionally passive stakeholders and activists. The resultant damage to the companys reputation saw


Journal of Marketing Communications | 2012

Sales effects of in-store radio advertising

Charles S. Areni; Rohan Miller

95B wiped off the companys equity value and the CEO forced to resign. It is shown that crisis planning needs to be continually reviewed to take account of the evolving nature of social media during a crisis; in this instance, the use of Twitter proved particularly damaging to BP. Rolling crisis plans that encompass all media are required to provide the conclusive and swift action necessary to minimise the impact of a crisis.


Archive | 2010

Social Media and its implications for Viral Marketing

Natalie Lammas; Rohan Miller

A field experiment involving 95 variety discount chain stores was conducted in which in-store radio ads were run in different formats and schedules, across different blocks of stores, over a 4-week period. The test products were advertised on in-store radio either (a) at their regular price, (b) at a discounted price or (c) at a discounted price that was also advertised in mail circulars. The resulting weekly sales data indicated that in-store radio advertising had little or no effect on sales of regularly priced products and discounted products also featured in the mail circulars, and increased sales of only one discounted product not featured in mail circulars. By contrast, the mail circular advertising resulted in consistent increases in sales of the test products.


Prism Online Journal | 2006

How the relationship between the crisis life cycle and mass media content can better inform crisis communication

Gwyneth Howell; Rohan Miller


Journal of Business Ethics | 2013

Fixing the Game? Legitimacy, Morality Policy and Research in Gambling

Rohan Miller; Grant Michelson


Journal of Business Research | 2008

Regulating consumption with bite: Building a contemporary framework for urban dog management

Rohan Miller; Gwyneth Howell


Public Relations Review | 2006

Spinning out the asbestos agenda : how big business uses public relations in Australia

Gwyneth Howell; Rohan Miller


Public Communication Review | 2010

Maple Leaf Foods: Crisis and Containment Case Study

Gwyneth Howell; Rohan Miller


ANZMAC 2005 Conference: Broadening the Boundaries | 2005

A test of the theory of planned behavior in underage lottery gambling

Rohan Miller; Gwyneth Howell; Sharon Purchase

Collaboration


Dive into the Rohan Miller's collaboration.

Top Co-Authors

Avatar

Gwyneth Howell

University of Western Sydney

View shared research outputs
Top Co-Authors

Avatar
Top Co-Authors

Avatar

Richard Mizerski

University of Western Australia

View shared research outputs
Top Co-Authors

Avatar
Top Co-Authors

Avatar

Qiang Lu

University of Sydney

View shared research outputs
Top Co-Authors

Avatar

Dick Mizerski

University of Western Australia

View shared research outputs
Top Co-Authors

Avatar

Xiuping Li

National University of Singapore

View shared research outputs
Top Co-Authors

Avatar

Bridget Kelly

University of Wollongong

View shared research outputs
Top Co-Authors

Avatar
Top Co-Authors

Avatar
Researchain Logo
Decentralizing Knowledge