Rohani Mohd

Is religiosity an important determinant on Muslim consumer behaviour in Malaysia

Purpose – The purpose of this paper is to examine the effect of religiosity on Muslim consumer behaviour and on purchasing decision.Design/methodology/approach – Survey comprised a sample of 232 Muslims from the middle‐ and upper‐income groups who work in Shah Alam and Bangi in the Selangor state of Malaysia.Findings – The findings indicate that religious Muslims in Shah Alam and Bangi area consider Islam as their source of reference and they spend moderately, as commanded by Allah in the Quran. This study confirms that religiosity acts as a full mediating role in the relationship between relative and contextual variables, and purchase behaviour of Muslim consumers.Originality/value – The papers interesting findings serve to remind entrepreneurs that they cannot neglect the element of religion in their marketing activities, particularly in the development of products.

Online Purchase Behavior of Generation Y in Malaysia

Abstract The escalation of the Internet and information technology has significantly contributed to the popularity of online shopping. Generation Y (Gen Y) has been identified as the age cohort that makes up the majority of online shoppers in many developed countries. Even though Gen Y makes up the largest segment of Malaysias population as well as its Internet population, they are not the largest segment of online shoppers. The aims of this study are to investigate the online purchase behavior of Gen Y in Malaysia and identify the factors that drive the behavior. 200 respondents from Gen Y participated in the survey. Findings from the study reveal that Gen Y in Malaysia buys mostly from online retailers operating via Facebook and Instagram. Of the four factors proposed in the model, only perceived trust and perceived reputation have a significant positive relationship with online purchase intention of Gen Y shoppers. Implications of these findings are discussed for researchers and practitioners.

The Influence of Employee Empowerment on Organizational Citizenship Behavior

Organizational citizenship behavior (OCB) makes an organization more effective over time and across employees. Employee empowerment is necessary for the success and survival of organizations. However, lack of trust toward employee and misunderstanding of the employee empowerment may decrease employee OCB. Hence, the main objective of this study is to examine the relationship between employee empowerment and the dimensions of OCB. This research is based on correlational research which to identify the association between empowerment and the dimensions of OCB. Convenience sampling technique was administered. 123 respondents were among the part-time of degree students from a local university. The findings indicate that there were positive and significant relationship between employee empowerment and all dimensions of OCB. The study concludes that in general, employee empowerment would increase employee work voluntarily, lessen complaints, abrest with latest information, and maintain honesty in equal work pay.

Malay Owner Managers of SMEs: The Typology

Abstract This study identifies the different classification of Malay owner managers based on the psychological and behavioral factors. The survey comprised sample of 162 small scale SMEs’ owners in manufacturing industry, in Malaysia. Rasch Measurement Model was employed for that purpose. The findings indicated that psychological (personal values and self efficacy motivation) and behavioral (entrepreneurial orientations) factors were able to differentiate owner managers into five classification; Exemplar, Competence, Mediocre, Survivor and Poor. The interesting findings serve as a reminder to the Malaysian government to focus on both the psychological and behavioral aspects of owner managers in an effort to improve Malay SMEs businesses.