Roland Sjöström

Value-added strategies and forward integration in the Swedish sawmill industry: positioning and profitability in the high-volume segment

Abstract The changing market conditions for the Swedish sawmill industry place a focus on a better understanding of the pros and cons of value-added and forward integration strategies. The purpose of this article is to describe and explain recent value-added strategies in the Swedish sawmill industry. The study includes strategies from 13 of the 15 largest sawmill companies for the period between 2002 and 2005, describing a differentiation between value added in primary sawmill production and forward integration into secondary production. It also aims to relate some basic conditions, such as company size, company growth and corporate strategy, to value added and forward integration to profitability. The results show strong positive and significant correlations between forward integration, value added in primary production (somewhat weaker) and unit revenue, and profitability measured as return on investment. There were no strong or significant correlations between size and profitability, playing down the importance of economies of scale (among these already large companies). An interesting result is the much higher profitability of the buying sawmill companies compared with the forest corporations, stressing the importance of both a long-term strategy when investing in value-added activities and ultimately the priorities of ownership.

FAST-GROWING SMEs AND THE ROLE OF INNOVATION

In a study of 409 Swedish SMEs, the difference between the highest growing, which can be characterized as gazelles, and the lowest growing companies were examined regarding performance change over a four year period and what contributed to the growth from an innovation perspective. It was concluded that, besides growing, the highest growing companies also showed high profitability,increased number of employees, and significantly higher markets shares locally, nationally and internationally than the lowest growing companies. Several traits were found to contribute to this. The highest growing companies had a significantly higher portion of new products as part of the turnover during the four years studied and they perceived themselves as differentiating from their competitors concerning: (1) offering better products, (2) understanding customer needs better, (3) having a higher pace or being more agile, and (4) keeping costs down. They also found it more important to take risks, reinvest any profit, and to focus on growth than the lowest growing companies, and this regardless of industry.