Rolandas Drejeris

Determining the purposefulness of new services on the grounds of the results of quantitative analysis

The goal of the present article is to propose a methodology for substantiating the purposefulness of new service development reasoned by the results of a quantitative analysis of the current situation. The core of determining the purposefulness of new service development is assessing and comparing two trends of service business development: new service implementation and the main alternative of this process - the expansion of the scope of the current services. The paper demonstrates how the authors consolidate, annotate and critique available research on some logical aspects of new service development in order to find more objective quantitative decisions. The study provides the methodology (process model) of determining the purposefulness of new service development. A new attitude is evidenced by discovering quantitative assessment according to different sets of criteria. The paper also improves the comprehension of the complex process of new service implementation - proves the necessity of the first step, i.e. the determination of the purposefulness of a new service, which is often missed by authors. Appropriate solutions, according to the results of the suggested quantitative analysis, would increase the objectivity of assessment and the probability of successful new services.

Multicriteria Evaluation of New Service Technology Suitability

Business does not have unanimous methodologies for evaluation of new service technology suitability. There is argued necessity of new service technology suitability evaluation in the article, other conditions are talked over, 34 criteria are identified which are topical for service business, and also model based on modified COPRAS multicriteria evaluation is proposed. For reducing expenditure the offered evaluation is substantiated by two stages. There is a scheduled evaluation according to 7 essential criteria in the first stage. The technologies of new service, which do not meet at least one essential criterion, are treated like unworkable and have to be rejected. Such mode of evaluation permits to escape non-productive expenditure.

Improvement of the Pattern of New Services Development

This article reviews alternative approaches to new product development and new service development. The dis- tinctions between products and services were recognized and mentioned in the article. The pattern of new service develop- ment must be different from the pattern of new product development because of special features of services. When compared with the field of new product development, research into new services has seen fewer developments and offers less compre- hensive insights. Giving very limited research into new services development patterns, this section also reviews the patterns and evidence of new product development in order to draw a richer perspective of the question. Original modification of the pattern of new services development is introduced at the end of the article. The pattern consists of six functional components: the determination of new services expedience, new services design, analysis, planning, com- mercialization and evaluation of the implemention of new services. The purpose of all components is argued and commented in the purport of the article. The efficiency of the offered pattern is in the adequacy to the exceptional features of services, in its flexibility to use, which can be self-actualized in two ways: possibility to bypass some stages of the new services development, which are not so purposeful to make. Purposefulness depends on concrete situations. The other way is the possibility to make the work in parallel in some stages. These possibilities depend on concrete situations too.

Model of New Service Complete Implementation Assessment

Business has not got reasoned methodology for complete implementation assessment of new service development; researches without any reasoning commonly miss the stage of complete implementation assessment or include it in the stage of commercialization of new product or service in their schemes for new product (service) development. Furthermore, utility of using results of assessment is still not clarified to the company and sequence of actions and substance of this process is still not proposed. Purposefulness of this stage is reasoned in this paper, criteria for assessment are proposed and cases which raise claimes for model’s flexibility are considered. Besides, the flexible structure model is presented, which consists of 6 functional components. Also, a set of criteria for the complete assessment of the implementing results is determined. For different cases different collections of criteria are proposed, which are made considering probability of success and the use of investment.

Assessment of business conditions benevolence: case of occupational safety and health services

The aim of the article is to find solutions for assessing the benevolence of business conditions in existing circumstances. The business situation in the area of occupational safety and health (OSH) services was investigated in order to assess possibilities to start up this kind of commercial activity. The proposed methodology of assessment is tested only on the basis of occupational safety and health services, but the sequence and the content of the provided actions for assessment may be also used for initiating any other kinds of business. Systematic approach has been applied to searching for solutions primarily to assess general aspects which are then narrowed down to the assessment of smaller issues. Suitability of theoretical decisions has been tested in real business conditions. In order to assess the benevolence of business conditions in the current situation before starting up a certain business, the article provides certain assessment measures and their application techniques. Applying the chosen methodology may help to start a new business smoother, develop the existing one and thus achieve better results.