Ronald F. Bush

Consumer “accomplices” in product counterfeiting: a demand side investigation

Examines the consumer′s role in the proliferation of product counterfeiting. Describes a demand‐side orientation to the counterfeiting problem and discusses results from a field experiment examining consumers′ willingness to select a counterfeit apparel item knowingly. Indicates that a surprisingly large proportion of adult consumers will select a counterfeit garment over the genuine good when there is a price advantage. Investigates product perceptions and decision criteria and implications for marketer action.

Remedies for product counterfeiting

Ronald F. Bush is a professor and chairperson of the department of economics and marketing, University of West Florida, Pensacola. Peter H. Bloch is an associate professor in the School of Management, University of Massachusetts, Amherst. Scott Dawson is an assistant professor of marketing at Portland State University, Portland, Oregon. The authors wish to acknowledge the assistance of James L. Bikoff, formerly ~resident of the International Antiounterfeiting Coalition and presently a partner in the law firm of Baker and Hostetler, Washington, D.C. Product counterfeiting continues to affect many businesses around the world. Unchecked, it could affect the worlds economy as well.

Women Contrasted to Men in the Industrial Salesforce: Job Satisfaction, Values, Role Clarity, Performance, and Propensity to

Empirical investigations of differences between females and males in the industrial salesforce have not been published. This study is an attempt to begin to fill this void. Women and men are compar...

Using the Madeline Hunter Direct Instruction Model to Improve Outcomes Assessments in Marketing Programs.

This study introduces marketing educators to the Madeline Hunter Direct Instruction Model (HDIM) as an approach to significantly and substantially improve student learning through course-embedded assessment.The effectiveness of the method is illustrated in three different marketing courses taught by three different marketing professors. The results demonstrate double-digit improvement in student achievement. Examples of application exercises are provided. The HDIM offers a viable tool for use in an environment in which marketing faculties are increasingly required to demonstrate course-embedded assessment as part of annual review, promotion, and tenure processes.

Evaluating the Success of Outcomes-Based Education at the Course Level: A Unique Application of the Soco Scale in a “Professional Selling” Course

Outcomes-based education has been recommended as a method of assessment for continuous improvement by educational institutions and accreditation associations, including AACSB. While many recognize that OBE may have the greatest impact at the course level, faculty have been given few examples of implementing OBE in their courses. The purpose of this article is to illustrate implementation of OBE at the course level using a practitioner-oriented measurement instrument. The SOCO (Sales Orientation/Customer Orientation) scale is administered in a Professional Selling class. Rationale is given as to the scale selection, method of analysis, and using the results for course improvement initiatives.

Business Educators' Use of Conferences, Journals, and Textbooks

Abstract Faced with declining budgets, university administrators have reduced expenditures on faculty-development programs and other “basic tools” of faculty development, such as professional conferences, academic journals, and textbooks. In this exploratory study, a mail survey of 100 faculty from the colleges of business at three universities measured the extent to which these basic tools are used as well as the facultys perceived usefulness of the tools. The findings show that all three tools are used extensively, and all three are perceived to provide significant benefits, though the benefits vary in terms of each tools usefulness for teaching, research, or consulting. The findings, though exploratory, have implications for future budgetary decisions.