Rossano Schifanella

Friendship prediction and homophily in social media

Social media have attracted considerable attention because their open-ended nature allows users to create lightweight semantic scaffolding to organize and share content. To date, the interplay of the social and topical components of social media has been only partially explored. Here, we study the presence of homophily in three systems that combine tagging social media with online social networks. We find a substantial level of topical similarity among users who are close to each other in the social network. We introduce a null model that preserves user activity while removing local correlations, allowing us to disentangle the actual local similarity between users from statistical effects due to the assortative mixing of user activity and centrality in the social network. This analysis suggests that users with similar interests are more likely to be friends, and therefore topical similarity measures among users based solely on their annotation metadata should be predictive of social links. We test this hypothesis on several datasets, confirming that social networks constructed from topical similarity capture actual friendship accurately. When combined with topological features, topical similarity achieves a link prediction accuracy of about 92%.

Folks in Folksonomies: social link prediction from shared metadata

Web 2.0 applications have attracted a considerable amount of attention because their open-ended nature allows users to create lightweight semantic scaffolding to organize and share content. To date, the interplay of the social and semantic components of social media has been only partially explored. Here we focus on Flickr and Last.fm, two social media systems in which we can relate the tagging activity of the users with an explicit representation of their social network. We show that a substantial level of local lexical and topical alignment is observable among users who lie close to each other in the social network. We introduce a null model that preserves user activity while removing local correlations, allowing us to disentangle the actual local alignment between users from statistical effects due to the assortative mixing of user activity and centrality in the social network. This analysis suggests that users with similar topical interests are more likely to be friends, and therefore semantic similarity measures among users based solely on their annotation metadata should be predictive of social links. We test this hypothesis on the Last.fm data set, confirming that the social network constructed from semantic similarity captures actual friendship more accurately than Last.fms suggestions based on listening patterns.

The shortest path to happiness: recommending beautiful, quiet, and happy routes in the city

When providing directions to a place, web and mobile mapping services are all able to suggest the shortest route. The goal of this work is to automatically suggest routes that are not only short but also emotionally pleasant. To quantify the extent to which urban locations are pleasant, we use data from a crowd-sourcing platform that shows two street scenes in London (out of hundreds), and a user votes on which one looks more beautiful, quiet, and happy. We consider votes from more than 3.3K individuals and translate them into quantitative measures of location perceptions. We arrange those locations into a graph upon which we learn pleasant routes. Based on a quantitative validation, we find that, compared to the shortest routes, the recommended ones add just a few extra walking minutes and are indeed perceived to be more beautiful, quiet, and happy. To test the generality of our approach, we consider Flickr metadata of more than 3.7M pictures in London and 1.3M in Boston, compute proxies for the crowdsourced beauty dimension (the one for which we have collected the most votes), and evaluate those proxies with 30 participants in London and 54 in Boston. These participants have not only rated our recommendations but have also carefully motivated their choices, providing insights for future work.

The role of information diffusion in the evolution of social networks

Every day millions of users are connected through online social networks, generating a rich trove of data that allows us to study the mechanisms behind human interactions. Triadic closure has been treated as the major mechanism for creating social links: if Alice follows Bob and Bob follows Charlie, Alice will follow Charlie. Here we present an analysis of longitudinal micro-blogging data, revealing a more nuanced view of the strategies employed by users when expanding their social circles. While the network structure affects the spread of information among users, the network is in turn shaped by this communication activity. This suggests a link creation mechanism whereby Alice is more likely to follow Charlie after seeing many messages by Charlie. We characterize users with a set of parameters associated with different link creation strategies, estimated by a Maximum-Likelihood approach. Triadic closure does have a strong effect on link formation, but shortcuts based on traffic are another key factor in interpreting network evolution. However, individual strategies for following other users are highly heterogeneous. Link creation behaviors can be summarized by classifying users in different categories with distinct structural and behavioral characteristics. Users who are popular, active, and influential tend to create traffic-based shortcuts, making the information diffusion process more efficient in the network.

WALTy: a user behavior tailored tool for evaluating Web application performance

We present WALTy (Web application load-based testing tool), a set of tools that allows the performance analysis of Web applications by means of a scalable what-if analysis on the test bed. The proposed approach is based on a workload characterization generated from information extracted from log files. The workload is generated by using of customer behavior model graphs (CBMG), that are derived by extracting information from the Web application log files. In this manner the synthetic workload used to evaluate the Web application under test is representative of the real traffic that the Web application has to serve. One of the most common critics to this approach is that synthetic workload produced by Web stressing tools is far from being realistic. The use of the CBMGs might be useful to overcome this critic.

On the dynamics of human proximity for data diffusion in ad-hoc networks

We report on a data-driven investigation aimed at understanding the dynamics of message spreading in a real-world dynamical network of human proximity. We use data collected by means of a proximity-sensing network of wearable sensors that we deployed at three different social gatherings, simultaneously involving several hundred individuals. We simulate a message spreading process over the recorded proximity network, focusing on both the topological and the temporal properties. We show that by using an appropriate technique to deal with the temporal heterogeneity of proximity events, a universal statistical pattern emerges for the delivery times of messages, robust across all the data sets. Our results are useful to set constraints for generic processes of data dissemination, as well as to validate established models of human mobility and proximity that are frequently used to simulate realistic behaviors.

A peer-to-peer recommender system based on spontaneous affinities

Network analysis has proved to be very useful in many social and natural sciences, and in particular Small World topologies have been exploited in many application fields. In this article, we focus on P2P file sharing applications, where spontaneous communities of users are studied and analyzed. We define a family of structures that we call “Affinity Networks” (or even Graphs) that show self-organized interest-based clusters. Empirical evidence proves that affinity networks are small worlds and shows scale-free features. The relevance of this finding is augmented with the introduction of a proactive recommendation scheme, namely DeHinter, that exploits this natural feature. The intuition behind this scheme is that a user would trust her network of “elective affinities” more than anonymous and generic suggestions made by impersonal entities. The accuracy of the recommendation is evaluated by way of a 10-fold cross validation, and a prototype has been implemented for further feedbacks from the users.

6 Seconds of Sound and Vision: Creativity in Micro-videos

The notion of creativity, as opposed to related concepts such as beauty or interestingness, has not been studied from the perspective of automatic analysis of multimedia content. Meanwhile, short online videos shared on social media platforms, or micro-videos, have arisen as a new medium for creative expression. In this paper we study creative micro-videos in an effort to understand the features that make a video creative, and to address the problem of automatic detection of creative content. Defining creative videos as those that are novel and have aesthetic value, we conduct a crowdsourcing experiment to create a dataset of over 3, 800 micro-videos labelled as creative and non-creative. We propose a set of computational features that we map to the components of our definition of creativity, and conduct an analysis to determine which of these features correlate most with creative video. Finally, we evaluate a supervised approach to automatically detect creative video, with promising results, showing that it is necessary to model both aesthetic value and novelty to achieve optimal classification accuracy.

Chatty maps: Constructing sound maps of urban areas from social media data

Urban sound has a huge influence over how we perceive places. Yet, city planning is concerned mainly with noise, simply because annoying sounds come to the attention of city officials in the form of complaints, whereas general urban sounds do not come to the attention as they cannot be easily captured at city scale. To capture both unpleasant and pleasant sounds, we applied a new methodology that relies on tagging information of georeferenced pictures to the cities of London and Barcelona. To begin with, we compiled the first urban sound dictionary and compared it with the one produced by collating insights from the literature: ours was experimentally more valid (if correlated with official noise pollution levels) and offered a wider geographical coverage. From picture tags, we then studied the relationship between soundscapes and emotions. We learned that streets with music sounds were associated with strong emotions of joy or sadness, whereas those with human sounds were associated with joy or surprise. Finally, we studied the relationship between soundscapes and peoples perceptions and, in so doing, we were able to map which areas are chaotic, monotonous, calm and exciting. Those insights promise to inform the creation of restorative experiences in our increasingly urbanized world.

The Digital Life of Walkable Streets

Walkability has many health, environmental, and economic benefits. That is why web and mobile services have been offering ways of computing walkability scores of individual street segments. Those scores are generally computed from survey data and manual counting (of even trees). However, that is costly, owing to the high time, effort, and financial costs. To partly automate the computation of those scores, we explore the possibility of using the social media data of Flickr and Foursquare to automatically identify safe and walkable streets. We find that unsafe streets tend to be photographed during the day, while walkable streets are tagged with walkability-related keywords. These results open up practical opportunities (for, e.g., room booking services, urban route recommenders, and real-estate sites) and have theoretical implications for researchers who might resort to the use social media data to tackle previously unanswered questions in the area of walkability.