Roy Langer

Sensitive research topics: netnography revisited

Purpose – This paper discusses how netnography can be applied in order to conduct covert research on sensitive research topics. An analysis of a Danish internet message board on cosmetic surgery illustrates suggestions concerning modifications of netnography guidelines.Design/methodology/approach – Owing to the relevance of studying sensitive research topics – in particular when access to informants is difficult – netnography has been applied in an analysis of cross consumer online‐communication about cosmetic surgery on a Danish internet message board. Methodological stages and procedures including entree, data collection, analysis and interpretation have been followed. In terms of research ethics and member checks, however, the suggested guidelines have been modified.Findings – Empirical findings verify that consumers use internet message boards in order to exchange information and advice about cosmetic surgery. Especially the opportunity to masquerade and to cover their identities allows them to expres...

Building trust in times of crisis: Storytelling and change communication in an airline company

Purpose – This paper aims to argue for and apply a polyphonic approach to corporate storytelling and organisational change communication. A participatory action research project demonstrates how recently developed inclusive methodologies that seek to create employee participation have been applied in a case company.Design/methodology/approach – Case study based on a constructionist approach and four methodological foundations: participatory action research, co‐productive methods (such as organisational photography), appreciative inquiry and strategic change communication teams.Findings – Results of the organisational change process in the case company show that the application of a polyphonic approach to organisational change communication and storytelling, appreciative inquiry and strategic change communication teams created involvement in and enactment of organisational change based on employees, own values and stories in the case company.Research limitations/implications – Further research is needed th...

Corporate Communication. A Guide to Theory and Practice

Corporate Communication A Guide To Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put ...