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Featured researches published by Rozila Ahmad.


Anatolia: A multi-disciplinary Journal | 2014

Managing the front office department: staffing issues in Malaysian hotels

Rozila Ahmad; Noel Scott

This study examined hotel staffing issues with a focus on the front office department. Although there are numerous studies reporting high employee turnover in the hospitality industry, few have examined issues that contribute to this turnover or broader related staffing issues. To address this gap, this study conducted semi-structured interviews with 14 front office managers from hotels with various levels of service in the northern region of Malaysia. Results identified a number of poorly studied issues that contribute to staff turnover. The findings indicate that hotel staff turnover and the consequences for hotel performance are due to a complex series of causal factors. Results may be used by hotel managers in addressing their staffing issues and in improving performance.


Tourism Review | 2015

Fringe benefits and organisational commitment: the case of Langkawi hotels

Rozila Ahmad; Noel Scott

Purpose – This paper aims to examine the relationship between fringe benefits (FB) provided to hotel managerial employees as part of their compensation and managers’ organisational commitment (OC). Design/methodology/approach – This empirical study collected quantitative data from 104 managers from three-, four- and five-star hotels in Langkawi Island, Malaysia. Data collected included types of FBs received and three components of OC – affective commitment (AC), normative commitment (NC) and continuous commitment (CC). Findings – Significant relationships were found between types of FBs and component of OC. Relocation allowances, sports and social facilities, birthday celebrations and free laundry services have a greater correlation with AC compared to other types of FB. Most types of FBs have stronger correlation with AC compared to NC and CC. Research limitations/implications – The findings of this study are limited to hotels in Langkawi Island, Malaysia and to three-, four- and five-star hotels. Practi...


International Journal of Culture, Tourism and Hospitality Research | 2016

Why minimum wage order implementation is a challenge to human resource managers in Langkawi hotels

Rozila Ahmad; Noel Scott; Rohana Abdul-Rahman

Purpose This paper aims to explore the human resource (HR) challenges faced by hotel managers in Langkawi due to the implementation of the minimum wage order (MWO). Design/methodology/approach This study collected qualitative data from 18 managers and two owners from 19 hotels of various sizes and levels of service, including budget and boutique resorts on Langkawi Island, Malaysia. A semi-structured interview was used to ask the question “What are the challenges faced by hotel managers due to the implementation of an MWO?” Findings The challenges faced by the managers are: low employee productivity levels, many employees with a salary below the minimum wage rate, difficulty paying staff because of low revenue and conflicting laws and guidelines relating to the issues related to the service charge. Research limitations/implications This study provides an initial qualitative exploration of an important current legal development bearing on hotel managers in Malaysia. It provides some initial findings from Langkawi, but the findings may not represent the attitudes of hotel managers in other parts of Malaysia. Practical implications This study contributes to HR management literature by providing an insight into challenges faced by hotel managers in a developing country. To the managers, the MWO guideline is a serious challenge, as some of their employees are not productive enough to be paid at the minimum wage rate. To address the increasing labour cost, some have turned to the employment of foreign workers, whereas others have increased their casual employee numbers. These insights may serve to guide policy-makers and hotel managers in other developing countries that are planning to introduce an MWO. Social implications For the MWO to be effective, it is crucial for the government to develop effective guidelines for its implementation and for hotel employees amongst the Langkawi community to increase their level of productivity. Originality/value The Malaysian MWO policy was introduced in 2012. The policy affects employees’ remuneration and provides a challenge in implementation for the Malaysian hotel industry, especially in Langkawi. Although many studies on MWO implementation have focused on unemployment, this study provides the managers’ perspective on the challenges faced due to the implementation of this policy and identifies reasons why the unemployment rate for local workers may increase after the implementation of an MWO.


Journal of Hospitality and Tourism Management | 2010

Human resource practices system differentiation: A hotel industry study

Rozila Ahmad; David Solnet; Noel Scott


Procedia - Social and Behavioral Sciences | 2016

Service Quality, Customers’ Satisfaction and the Moderating Effects of Gender: A Study of Arabic Restaurants

Muhamad Saufiyudin Omar; Hashim Fadzil Ariffin; Rozila Ahmad


Archive | 2014

MALAYSIAN HOSPITALITY INDUSTRY: GRADUATES' JUSTIFICATIONS FOR LEAVING THE INDUSTRY

Rozila Ahmad; Basri Rashid; Nurhazani Mohd Shariff


Archive | 2010

The practise of strategic compensation in Malaysian five-star beach resort hotels

Rozila Ahmad; Noel Scott; David Solnet


Archive | 2017

Length of working experience as a moderator in a hotel managers' behavioural intention to adopt Islamic quality standards for hotels in Peninsular Malaysia

Mohd Hyrul Abu Karim; Rozila Ahmad; Noor Azimin Zainol


Archive | 2016

Investigating the barriers and success factors in implementing shariah compliant hotel operations

Noor Azimin Zainol; Rozila Ahmad; Nurhazani Mohd Shariff


Proceedings of the International Conference on Natural Resources, Tourism and Services Management 2015, Sabah, Malaysia, 15-17 April 2015 | 2015

The challenge of practising functional flexibility in four-star hotels in Malaysia.

Rozila Ahmad; Sharon Jong; Noor Azimin Zainol; Hamimi Omar

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David Solnet

University of Queensland

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Basri Rashid

Universiti Utara Malaysia

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