S.J. Sijtsema

The importance of habits in eating behaviour: an overview and recommendations for future research

There is ample evidence to suggest that a significant part of daily eating behaviours consists of habits. In line with this, the concept of habit is increasingly incorporated into studies investigating the behavioural and psychosocial determinants of food choice, yielding evidence that habit is one of the most powerful predictors of eating behaviour. Research shows that habitual behaviour is fundamentally different from non-habitual behaviour: when behaviour is habitual, people require little information to make decisions, intentions are poor predictors of behaviour, and behaviour is triggered by situational cues. These insights have vast implications for research in the food domain that are only just beginning to be addressed. Also, theorizing on habits has important implications for behaviour change interventions, yet few interventions that are based on habit theory have been tested in a food context. The present article provides an overview of habit research and discusses possibilities to increase our knowledge of the role of habits in eating behaviour. It is shown that interventions targeting habitual behaviour can try to (i) change the situation that triggers the habitual behaviour, (ii) promote or inhibit the habitual response and (iii) change relevant contingencies. These insights can act as a starting point for future intervention research.

Dried fruit and its functional properties from a consumer’s point of view

Summary Modern drying technology provides the opportunity to obtain dried fruits with high concentrations of bioactive compounds. Such products may also be fortified with functional ingredients. The adoption of dried fruit as a carrier of functional ingredients for consumers is indispensable to launch this kind of product successfully on the market. Thus, the aim of this study was to collect data on consumer perceptions and interests in dried fruits (plain or fortified) through a questionnaire distributed on the Internet to 1,092 Dutch, French, and Polish respondents. In this quantitative study, the respondents were first asked to rank statements about a product with different positive influences on human health. Products which lowered the risk of cancer or heart diseases were mainly of interest to Polish and Dutch respondents, whereas French consumers emphasised the prevention of intestinal problems. Furthermore, we checked the level of consumer interest in dried fruits enriched with a particular functional ingredient (e.g., anti-oxidants, natural fruit sugars, or prebiotics). Products with anti-oxidants seemed to be the most promising in all three countries investigated. Among five different forms of product (i.e., candy, fruit teas, cereals, bars, or cookies) in which dried fruit could be incorporated, cereals were selected by approx. 33% of all respondents as the best product to which a functional dried fruit could be added. In summary, dried fruits can be adopted as carriers of functional ingredients, especially when promoted as a source of anti-oxidants.

Fruit and snack consumption related to sweet, sour and salty taste preferences

Purpose – To better understand fruit consumption and its determinants this paper aims to explore the relationship between the consumption of different types of fruit and other snacks and consumer taste preferences for sweet, salty and sour is explored.Design/methodology/approach – Respondents (n=2,083) from Poland, Greece, Spain and The Netherlands filled out an online questionnaire in which the consumption of fresh fruit, sweet snacks, salty snacks, orange juice and dried fruit was measured as well as consumer self‐reported taste preferences and personal orientations towards health, convenience, price and routine behaviours.Findings – A total of 29 percent of the total sample preferred salty tastes, whereas 21 percent preferred sweet tastes; 1 percent preferred sour tastes, and 39 percent indicated no preference. In contrast with the expectation that people who preferred sweet tastes consume more fruits and fruit products, the results imply that consumers with a sour taste preference consume more fruits ...

THE ADDED VALUE OF SUSTAINABILITY MOTIVATIONS IN UNDERSTANDING SUSTAINABLE FOOD CHOICES

Understanding consumer food choices is crucial to stimulate sustainable food consumption. Food choice motives are shown to be relevant in understanding consumer food choices. However, there is a focus on product motives, such as price and taste, whereas process motives (i.e. environmental welfare) are understudied. The current study aims to add to the existing literature by investigating the added value of sustainable process motives (environmental welfare, animal welfare and social justice) above product motives. Two on-line surveys of representative Dutch samples tested whether process motives increase the explained variance of sustainable consumption. The results indicate that sustainable process motives are of added value above product motives in the understanding of consumer food choices. In addition, product categories differ in the sustainable process motives that are most useful in explaining sustainable purchases in that category (Study 1), and different types of sustainable products (organic versus fair trade) differ in the sustainable process motives that are most useful in explaining these purchases (Study 2). In conclusion, this paper shows that understanding of sustainable consumption can be improved by considering sustainable process motives above product motives. Thereby, it is important to take the sustainability dimension (e.g., social justice versus environmental welfare) and the product category (e.g., meat versus fruit) into account.

Assessing Fruit Perception Using Focus Groups

Today, only a minority of the world’s population consumes the recommended daily amount of fruits and vegetables. Even though fruit growing has a long tradition in the Western Balkan countries, fruit consumption should be encouraged as it is a basic element of a healthy diet. During the FOCUS Balkans project, fruit perception and consumption was studied with a qualitative and quantitative approach. This chapter describes the application of focus group discussions as a widely employable method in food consumer science.