S. Kiumarsi

Islamic marketing: bridging the gap between research and practice

The purpose of this study is to examine the link between research and practice within the context of Islamic marketing (IM), an issue which is controversial in the literature. It offers reasonable answers that bridge the gap between research and practice, as well as the way to mitigate it.,This study uses a critical approach to analytically review the literature on IM, and relates it to research and practice.,The study finds that the advancement of knowledge on IM necessitates research and practice. There is a gap between research and practice which evolved from decades of objectivity between researchers and practitioners in the field of IM. It is necessary to search for some practicable solutions that can narrow the gap between theory and practice.,The basic limitation of this study is that IM has not yet emerged as a distinct discipline. Hence, there is limited study on IM issues in the context of research and practice.,This study makes essential contributions to the chastisement by research and practice, a theoretically new field of IM subject.

Psychological motivations on the revisit intention of international student travels to Malaysia's neighbouring countries

This research study aims to contribute to the literature on student travel behaviour by evaluating the relationship between psychological motivations and revisit intention Malaysias neighbouring countries. Using a sample of 132 international students exiting in Malaysia, the influence of psychological motivations on revisit intention and the moderating effect of destination image in the relationship between psychological motivations and revisit intention were investigated. Partial least square (PLS), a variance based structural equation model was employed to analyse the data. The results showed that the motivations on the tourist destination image have a positive relationship and are supported. The path relationship also indicated a highly significant direct effect of the relationships between physical motivations, knowledge and social interaction on atmosphere, natural amenity, farm life and affective image. The findings illustrate the significance of direct effects and path coefficients.