Sabine Bietz

Communicating Sustainable Consumption

This chapter provides a general overview of sustainable consumption as an object of politics and research. Specifically it looks into the challenges to develop communication campaigns that will motivate a broad public to engage in more sustainable lifestyles. An emotional, experience-oriented, mass-medial communication concept based on an “ecotainment” strategy can successfully increase interest and lower acceptance barriers towards sustainable consumption in the general population. As a case of good practice, findings of a communication project that aimed at increasing the public’s attention to sustainable consumption issues are presented.

The Socio-Psychology of Achieving Sustainable Consumption: An Example Using Mass Communication

It is argued that mainstream economics, with its present methodological approach, is limited in its ability to analyze and develop adequate public policy to deal with current environmental problems and sustainable development. This book provides an alternative approach. Building on the strengths and insights of Post Keynesian and ecological economics and incorporating cutting edge work in such areas as economic complexity, bounded rationality and socio-economic dynamics, the contributors to this book provide a trans-disciplinary approach to deal with a broad range of environmental concerns.

Ansatzpunkte für eine verbrauchergerechte Energiepolitik

Eine Energiepolitik fur Verbraucher muss auf empirischen Erkenntnissen basieren. Sie muss aber vor allem situations- und zielgruppengerecht gestaltet sein. Wie kann die neue Bundesregierung eine zielfuhrende Politik der Energiewende entwickeln?