Salamiah A. Jamal

Tourist perceived value in a community-based homestay visit: An investigation into the functional and experiential aspect of value

This study analyses the dimensionality of tourist perceived value in a context that is rarely studied, community-based homestay tourism. A survey of 353 tourists to homestay villages was used to examine both functional and experiential aspects of perceived value, and structural equation models were used to verify the validity and reliability of the scales. Tourist perceived value was tested and illustrated through a parsimonious construct with five dimensions: (i) functional value (establishment); (ii) functional value (price); (iii) experiential value (host-guest interaction); (iv) experiential value (activity, culture and knowledge); and (v) emotional value. These dimensions were measured by 20 significant items. The results indicate that functional, emotional and experiential factors are important determinants of the perceived value of community-based homestay tourism. It is therefore recommended that host providers, marketers and governments should pay attention to the order of importance of these value dimensions to increase overall tourist value as well as to better develop the positioning strategies and promotion of this tourism niche.

The Moderating Influence of Psychographics in Homestay Tourism in Malaysia

ABSTRACT Like other special interest tourism products, homestay as a community-based tourism product has shown substantial growth in terms of number of visits in recent years. Nevertheless, compared to other special interest tourism products, visitor behavior in homestay tourism has been neglected by the literature. This study fills this void by investigating the relationships between perceived value, satisfaction, and behavioral intention, and by examining the moderating influence of psychographics in a homestay tourism context. Respondents were visitors who visited selected homestay villages in Malaysia. Multi-group structural equation analysis was used to test for group differences in the structural weights.

Innovative System Indicators for Islamic Tourism Using C-PEST Factors

Islamic tourism is seen from a different perspective as compared to the conventional tourism, such as economic, cultural and religious. The qualitative research design has been incorporated to assess the innovative system indicators through systematic analysis. Basically, it is an exploratory study of the Competitive-Political, Economic, Social and Technological (C-PEST) factors that were conducted through three phases to understand current and potential Islamic tourism market in the tourism industry. The preliminary stage involves a comprehensive literature review taken as a foundation of Islamic tourism concept, theories and principles from the Holy Quran, Hadith, and tourism reports. Phase two (2) and three (3) involves the field survey with tourists and interviews with key informants from tourism suppliers.