Salomé Berrocal Gonzalo

Una aproximación al estudio del infoentretenimiento en Internet: origen, desarrollo y perspectivas futuras

El fenomeno del infoentretenimiento es senalado, por algunos autores, como la «mega tendencia» mas acusada del periodismo actual (Prado, 2003:178-186). Los contenidos televisivos, radiofonicos e incluso los de la prensa seria buscan cada vez mas resultar entretenidos, lo que lleva a despreciar o dedicar menos espacio a los tradicionales temas de interes publico para buscar nuevos asuntos que despierten la curiosidad del receptor. Partiendo de esta premisa, esta investigacion se basa en una revision cualitativa de la literatura publicada en el ambito nacional e internacional hasta la fecha sobre el infoentretenimiento politico en Internet, con el objetivo de conocer como y que se investiga en nuestro pais sobre este fenomeno novedoso de la actividad comunicacional. Los resultados muestran que, a pesar de que en los ultimos anos han ido surgiendo investigaciones, dentro y fuera de Espana, aun son precisos nuevos estudios que exploren la forma, contenido y consecuencias del infoentretenimiento politico en la red. El objetivo de este estudio es, por tanto, establecer un estado del la cuestion, conocer que dimension investigadora tiene este fenomeno en la academia espanola e intentar definir nuevas lineas de estudio y exploracion futura de un fenomeno que, segun apunta la propia literatura, continuara en progresion, tanto en Internet como en los formatos tradicionales.

El uso de la imagen en Twitter durante la campaña electoral municipal de 2015 en España

espanolIntroduccion. Este articulo presenta un estudio sobre el uso de la imagen demostrado en Twitter por 36 de los candidatos que concurrieron al proceso electoral municipal de 2015 en Espana. Metodologia. La investigacion empirica se apoya en el metodo del analisis de contenido, acometido a partir de una seleccion de variables extraidas de una minuciosa revision bibliografica. Resultados. La interpretacion del trabajo de campo, compuesto por 388 recursos graficos, ha revelado el caracter indicial de las fotografias de los alcaldables, asi como la preponderancia de las tecnicas de personalizacion. Discusion. Las posibilidades que entrana la plataforma de microblogging para la prolongacion del contacto entre lideres y ciudadanos evidencian la conveniencia de incidir en la reflexion y extrapolar el tradicional interes por la imagen del ambito televisivo al de las redes sociales. Conclusiones. Un mayor aprovechamiento de los recursos graficos y de la comunicacion politica es posible en Twitter. EnglishIntroduction. This article presents a research based on the use of images on Twitter by 36 competing candidates at the 2015 municipal elections in Spain. Methodology. The empirical research consists of a content analysis completed through a selection of variables drawn from a thorough literature review. Results. The interpretation of the fieldwork, which consisted of 388 graphic resources, has revealed the indexical character of the photographs of the candidates for mayor and the preponderance of personalization techniques. Discussion. The possibilities entail at the microblogging platform for a prolonged contact between leaders and citizens demonstrate the need to change the traditional interest towards the television and reflect now about the scope of social networks. Conclusions. A better use of graphic resources and political communication is possible on Twitter.

Innovación y consolidación del «infoentretenimiento» político: una perspectiva histórica

This article analyzes first politainment tv programme in Spain because of their relevant from the point of view of television history and the lack of scientific studies about this programmes. Based on studies of this television genre that have been conducted in recent years and specifically the characteristics (Berrocal et al., 2014; Berrocal, Campos & Redondo, 2014; Ortells, 2011), prevailing in current infotainment programs, this article seeks to analyse – from a qualitative point of view – the content of a sample of these pioneer programmes in order to detect if they were already present the characteristics of current politainment.

El uso de Youtube en las Elecciones al Parlamento Europeo 2014. El caso de España

This paper examines the thematic agendas, message characteristics, and citizen participation through the analysis of the most played Spanish political groups and their main leaders represented in the European Parliament videos on YouTube. The main goal of the research is to detect whether the most interested and active users in the electoral process are utilizing the potential of digital media to increase their campaign knowledge (Gibson & McCallister, 2011); or whether, on the other hand, they are using it as a mere form of distraction, known as “politainment” (Nieland, 2008; Sayre & King, 2010; Schultz, 2012).

Prosumidores mediáticos en la comunicación política: el «politainment» en YouTube

Este articulo analiza la figura del prosumidor del «infoentretenimiento» politico en Internet. Si durante la segunda mitad del siglo XX predomina la «telecracia», un modelo de comunicacion unidireccional que supone la popularizacion de la politica pero tambien su conversion en espectaculo o «politainment», el siglo XXI se inicia con el convencimiento de que Internet conducira a un modelo comunicacional bidireccional en el que se establezca un dialogo real entre el poder politico y la ciudadania. Esta investigacion explora un nuevo campo de estudio, como es el «politainment» en la Web 2.0 y la actuacion del prosumidor en esta nueva esfera comunicativa. El interes del estudio es detectar que contenidos politicos consumen y producen los usuarios en red. Para ello, se realiza un estudio de caso sobre la informacion politica producida y consumida en YouTube sobre la comparecencia de la alcaldesa de Madrid, Ana Botella ante el Comite Olimpico Internacional (COI) en septiembre de 2013. Se analizan los 40 videos mas vistos en YouTube la semana de su comparecencia y un mes despues, asi como 3.000 comentarios a estos videos. Las conclusiones senalan que el prosumo del «politainment» en Internet se caracteriza por un consumo masivo de informacion pero un comportamiento muy pasivo en su produccion y participacion.This article analyzes the role of the political «infotainment» prosumer on Internet. In the second half of the XX century, telecracy was the predominant one-way communication model that not only popularized politics but also transformed politics into entertainment or «politainment». The XXI century began with the conviction that the Internet would lead to a bidirectional communication model in which true dialogue between political power and citizens would emerge. This research explores a new field of study: Web 2.0 «politainment» and prosumers’ attitudes and actions within this new communication sphere. The objective of the study is to identify the kind of political content Internet users consume and produce. To achieve this, we made a case study of the political information produced and consumed on YouTube, and in particular of a speech given by Ana Botella, the Mayor of Madrid, before the International Olympic Committee (IOC) in September 2013. The 40 most-watched videos on YouTube during the week of the Mayor’s appearance as well as those viewed in the month that followed have been analyzed, in addition to the 3,000 comments on these videos. The conclusion shows that the prosumption of «politainment» on Internet is characterized by massive consumption of information but passive reaction with regard to production and participation.This article analyzes the role of the political «infotainment» prosumer on Internet. In the second half of the XX century, telecracy was the predominant one-way communication model that not only popularized politics but also transformed politics into entertainment or «politainment». The XXI century began with the conviction that the Internet would lead to a bidirectional communication model in which true dialogue between political power and citizens would emerge. This research explores a new field of study: Web 2.0 «politainment» and prosumers’ attitudes and actions within this new communication sphere. The objective of the study is to identify the kind of political content Internet users consume and produce. To achieve this, we made a case study of the political information produced and consumed on YouTube, and in particular of a speech given by Ana Botella, the Mayor of Madrid, before the International Olympic Committee (IOC) in September 2013. The 40 most-watched videos on YouTube during the week of the Mayor’s appearance as well as those viewed in the month that followed have been analyzed, in addition to the 3,000 comments on these videos. The conclusion shows that the prosumption of «politainment» on Internet is characterized by massive consumption of information but passive reaction with regard to production and participation.