Samsinar Sidin

Malaysian Consumers Attitudes and Purchases toward Local versus Foreign Made Products

This paper examines the Malaysian consumers attitudes and purchases toward local versus imported made goods. More specifically, this paper investigates the consumers preference for local and imported products, types of products preferred, and the country-of-origin, and the factors determining the consumers preference for local and imported products. Based on a sample of 116 respondents, the results showed that Malaysian consumers preferred local made products to imported ones, the implications are also discussed.

Wives’ Involvement and the Effects of Sex Role Orientation in Purchase Decisions by Families

The objectives of this study are to investigate the degree of wives’ involvement and the effects of sex role orientation. The findings of the study revealed that the wives are more involved in the decision making with regards to the purchase of furniture relative to the purchase of cars. Wives’ sex role orientation was found to vary with their education level, occupation, and household income. There were no differences in sex role orientation based on wives’ involvement in the purchase decisions.