Sandy Chong

Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises

This study surveys the perceptions and experiences of Australian small- and medium-sized enterprises (SMEs) in the implementation of Internet-based Electronic Commerce (EC) as seen from the perspective of the extent of deployment. With a sample of 115 small businesses in Australia, this article uses regression modelling to explore and establish the factors that are related to the extent of deployment in EC. A multiple regression analysis shows that seven factors: perceived relative advantage, trialability, observability, variety of information sources, communication amount, competitive pressure, and non-trading institutional influences, significantly influence the extent of EC deployment by SMEs in Australia. The managerial implications are discussed.

Success in electronic commerce implementation: A cross‐country study of small and medium‐sized enterprises

Purpose – The purpose of this paper is to develop a model of electronic commerce (EC) implementation success for small to medium‐sized enterprises (SMEs), and to present outcomes of a comparative study between two countries to reflect the differences in the adoption strategies and explore reasons behind such variations.Design/methodology/approach – Preliminary studies were conducted in both Australia and Singapore prior to a cross‐country survey, which collected the perceptions of small businesses about their experience with internet‐based EC. Multiple regression analysis was conducted to identify the influencing factors that affect success in the implementation of internet‐based EC.Findings – By regressing overall satisfaction on the 19 influencing factors of EC success, the paper found that five factors: observability; communication channel; customer pressure; supplier pressure; and perceived governmental support, make significant contribution to the adoption of internet‐based EC in Australia; and only ...

Trust and Perceived Risk of Personal Information as Antecedents of Online Information Disclosure: Results from Three Countries

Individuals have to disclose personal information in order to utilize the manifold options of the Internet. Online users frequently trade data for benefits privacy calculus. Trust in both the Internet and the vendor has been identified as an important antecedent to disclosing personal information online. The authors introduce the perceived risk of disclosing specific data types as an additional factor in the field of study. The results from a survey in three countries Austria, Australia, and Hong Kong show that the perceived risk of disclosing personal information is a stronger stimulus for the intention to provide personal information than having trust in the Internet or in the online vendor. Several significant differences are found in the relationships between the perceived risk of disclosing personal information, trust, and the willingness to disclose personal information.

Antecedents of web site loyalty: results from four countries

As online business thrives, a company’s Web presence holds enormous importance as a source of information and entertainment for mostly anonymous Internet users. Besides being user-friendly, a Web site should offer interesting and enjoyable content in order to attract online visitors in an ever-changing multimedia environment. Additionally, companies which operate globally are confronted with cultural differences which may influence the way potential customers perceive their sites. In this paper we first discuss various ways to measure Web site success, present theories which have been used in the context of Web site analysis, and subsequently introduce a parsimonious model which highlights the importance of ease of use, enjoyment and quality of content for Web site loyalty.

The Application of User Log for Online Business Environment using Content-Based Image Retrieval System

Over the past few years, inter-query learning has gained much attention in the research and development of content-based image retrieval (CBIR) systems. This is largely due to the capability of inter-query approach to enable learning from the retrieval patterns of previous query sessions. However, much of the research works in this field have been focusing on analyzing image retrieval patterns stored in the database. This is not suitable for a dynamic environment such as the World Wide Web (WWW) where images are constantly added or removed. A better alternative is to use an images visual features to capture the knowledge gained from the previous query sessions. Based on the previous work (Chung et al., 2006), the aim of this paper is to propose a framework of inter-query learning for the WWW-CBIR systems. Such framework can be extremely useful for those online companies whose core business involves providing multimedia content-based services and products to their customers

Influencing Factors of Electronic Commerce Adoption by Small- and Medium-sized Enterprises in Australia

The emergence of the Internet has allowed Small-and Medium-sized Enterprises (SMEs) to compete effectively and efficiently in both domestic and international markets [PoSw91]. However, the resistance and mismanagement of SMEs to the adoption of Electronic Commerce often impedes such leverage. This study aims to develop a model of Electronic Commerce adoption to assist those SMEs that are considering or are currently conducting their business using the Internet. Based on an extensive analysis of secondary sources, mainly existing adoption and technology diffusion literature, and complemented through a survey that is currently undertaken in Australia, factors that potentially influence the adoption and implementation success of Electronic Commerce for SMEs have been investigated. Applicability of the proposed framework will be empirically demonstrated using the results of surveys followed by in-depth case studies.

The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries

As online business thrives, a company’s Web presence holds enormous importance as a source of information, entertainment, and customer service for Internet users. Besides being user-friendly, a Web site should offer interesting and enjoyable content to attract online visitors in an ever-changing multimedia environment. Companies that operate globally must know how cultural differences influence the way potential customers perceive their sites. This paper presents a model that highlights the importance of ease of use, enjoyment, content, and brand trust for Web site loyalty. The model is subsequently tested in four countries: Australia, Japan, Mongolia, and the USA. The results show that perceptual differences exist: while ease of use is crucial for Web site loyalty in all four countries, the importance of content, perceived enjoyment, and brand trust varies across different cultures.