Sanne Kruikemeier

Getting closer: the effects of personalized and interactive online political communication

Political parties and politicians increasingly use the possibilities of the Internet to communicate interactively with citizens and vice versa. The Internet also offers opportunities for individual politicians to profile themselves. These developments are often said to bring politics closer to citizens, increasing their political engagement in politics. Empirical evidence for such claims is, however, scarce. In a scenario experiment and a laboratory experiment using real-world websites, the authors examine whether more personalized online communication (a focus on individual politicians) and the use of interactive features increase political involvement among citizens. The results from both studies demonstrate that both highly interactive and personalized online communication do increase citizens’ political involvement. Moreover, it was also found that political personalization positively moderates the effect of interactivity on political involvement, meaning that the effects of interactivity are even stronger in a personalized setting.

How political candidates use Twitter and the impact on votes

This study investigates the content characteristics of Twitter during an election campaign, and the relationship between candidates’ style of online campaigning (i.e., politically personalized and interactive communication) and electoral support for those candidates. Thereby, it provides a better understanding of the linkage between the use of Twitter by candidates and effects on preferential votes. Two data sources are used to examine this relationship: first, a quantitative computer-assisted as well as a manual content analysis of tweets posted by political candidates during the Dutch national elections of 2010 (N = 40,957) and second, a dataset containing the number of votes for electable political candidates during that period. The findings show that using Twitter has positive consequences for political candidates. Candidates who used Twitter during the course of the campaign received more votes than those who did not, and using Twitter in an interactive way had a positive impact as well.

Re-evaluating journalistic routines in a digital age: A review of research on the use of online sources:

This review article provides a critical discussion of empirical studies that deal with the use of online news sources in journalism. We evaluate how online sources have changed the journalist–source relationship regarding selection of sources as well as verification strategies. We also discuss how the use of online sources changes audience perceptions of news. The available research indicates that journalists have accepted online news sourcing techniques into their daily news production process, but that they hesitate to use information retrieved from social media as direct and quoted sources in news reporting. Studies show that there are differences in the use of online sources between media sectors, type of reporting, and country context. The literature also suggests that verification of online sources requires a new set of skills that journalists still struggle with. We propose a research agenda for future studies.

Unraveling the effects of active and passive forms of political Internet use: Does it affect citizens’ political involvement?

In the time since the rise of the Internet, it has often been claimed that it has the potential to contribute to the quality of democracy by fostering citizens’ involvement in politics. So far, empirical evidence regarding this purported effect has been mixed, and many questions about the consequences of specific forms of political Internet use (PIU) have remained unanswered. This study expands the knowledge about the relation between PIU and political involvement by examining the effect of active and passive forms of PIU on citizens’ political involvement: more specifically, interest and voter turnout during election times. The results obtained from a panel study of a representative sample of the Dutch population (N = 985) reveal a positive relation between particular forms of PIU on the one hand and voter turnout and political interest on the other hand. In addition, for two specific forms of PIU, the positive effect on voter turnout is more prevalent for citizens who exhibit lower levels of political interest.

News Media Use and Political Engagement Among Adolescents: An Analysis of Virtuous Circles Using Panel Data

This study analyzes reinforcing spirals between news media use and two manifestations of political engagement: political interest and participation intention. Drawing on a three-wave panel study among adolescents, we test the Virtuous Circle Thesis (VCT) in both an online and an offline setting, by distinguishing between selection effects and media effects as key ingredients of the VCT. Overall, the findings lend mixed support to the general argument. While the relationship between specific forms of news media use and political interest appears to be driven primarily by selection effects, reciprocal relations were found mainly between television news and participation intention. The VCT assumption of reciprocal influences was supported most clearly when adolescents’ total news media use was considered. Taken together, virtuous circles appeared to operate rather similarly online and offline.

Consumer responses to promoted tweets sent by brands and political parties

This study aims to understand how consumers respond to social media advertising (SMA) by focusing on promoted tweets sent by brands and political parties, and examines persuasion knowledge as underlying mechanism of these responses. Two online experiments with between-subjects designs, comparing the effects of SMA (promoted vs. non-promoted tweet) and the source of the tweet (political party vs. brand), were conducted. Study 1 showed that consumers rarely notice it when a tweet is promoted. Study 2 demonstrated that when a promoted tweet was sent by a political party, the recipients recognition that the tweet was a form of advertisement (i.e., activated persuasion knowledge) reduced online behavioral intention, increased skepticism, and negatively affected source trustworthiness and attitudes. This effect was not present for brands. Although research has shown that social media can be an important platform to engage audiences, this study is the first to study the mechanisms underlying the effects of SMA, and whether there are any boundary conditions to these effects. These findings suggest that political parties should be cautious in their use of social media advertising as it can evoke negative responses. Effects of social media advertising differ for brands and political parties.Promoted tweets can have negative consequences for political parties.An important underlying mechanism that explains SMA effects is persuasion knowledge.

Online Behavioral Advertising: A Literature Review and Research Agenda

Advertisers are increasingly monitoring peoples online behavior and using the information collected to show people individually targeted advertisements. This phenomenon is called online behavioral advertising (OBA). Although advertisers can benefit from OBA, the practice also raises concerns about privacy. Therefore, OBA has received much attention from advertisers, consumers, policymakers, and scholars. Despite this attention, there is neither a strong definition of OBA nor a clear accumulation of empirical findings. This article defines OBA and provides an overview of the empirical findings by developing a framework that identifies and integrates all factors that can explain consumer responses toward OBA. The framework suggests that the outcomes of OBA are dependent on advertiser-controlled factors (e.g., the level of personalization) and consumer-controlled factors (e.g., knowledge and perceptions about OBA and individual characteristics). The article also overviews the theoretical positioning of OBA by placing the theories that are used to explain consumers’ responses to OBA in our framework. Finally, we develop a research agenda and discuss implications for policymakers and advertisers.

Nation binding: How public service broadcasting mitigates political selective exposure

Recent research suggests that more and more citizens select news and information that is congruent with their existing political preferences. This increase in political selective exposure (PSE) has allegedly led to an increase in polarization. The vast majority of studies stem from the US case with a particular media and political system. We contend that there are good reasons to believe PSE is less prevalent in other systems. We test this using latent profile analysis with national survey data from the Netherlands (n = 2,833). We identify four types of media use profiles and indeed only find partial evidence of PSE. In particular, we find that public broadcasting news cross-cuts all cleavages. This research note offers an important antidote in what is considered a universal phenomenon. We do find, however, a relatively large segment of citizens opting out of news consumption despite the readily available news in today’s media landscape.

The relationship between online campaigning and political involvement

Purpose The purpose of this paper is to examine the causal relationship between interactive and personal campaigning on social media and political involvement, and the mechanisms that explain the effects. Specifically, this study examines whether personal and interactive communication on Twitter increases political involvement among citizens through social presence and perceived expertise. Design/methodology/approach An experimental design – a 2 (low vs high interactivity)×3 (depersonalized vs individualized vs privatized communication) between-subjects design – is used. Findings The findings show that interactive communication leads to a stronger sense of social presence and source expertise, which positively affect involvement. The effects of personal campaigning differ. Individualized communication positively affects involvement via source expertise. Interestingly, privatized communication positively affects involvement via social presence, but negatively via source expertise. Originality/value Although a growing body of work examines the political consequences of social media, there is still very little understanding why social media affect citizens. The current study fills this void by investigating how the use of social media affects political involvement among citizens.

When Does an Infographic Say More Than a Thousand Words

In recent years, the use of visualizations or infographics in the news has become increasingly popular. We know, however, surprisingly little about how news consumers use and appreciate news visualizations. We apply a mixed-method approach to answer these two questions. First, we conduct an eye-tracking study that measures use, by means of direct attention to visualizations on three different news platforms (print newspaper, e-newspaper on tablet, and news website). Second, we conduct focus groups and a survey among readers of three news media to study the extent to which news consumers actually value the inclusion of visualizations in the news. Our results show that news consumers do indeed read news visualizations, regardless of the platform on which the visual is published. We also find that visualizations are appreciated, but only if they are coherently integrated into a news story and thus fulfill a function that can be easily understood. With this study, we provide the first comprehensive picture of the usefulness of information visualizations in the news, and contribute to a growing literature on alternative ways of storytelling in journalism today.