Sarah Elaine Eaton

The Administration of English as a Second Language (ESL) Program in Higher Education

This chapter explores the precarious and arguably unethical position in which directors of English as a Second Language (ESL) programs at post-secondary institutions find themselves or rather, are placed by the institution (Eaton 2008, 2009). Universities regard such programs as lucrative (Rubin, 1997) and directors are charged with the responsibility of marketing their programs and recruiting students internationally, often with little or no training in how to do so (Eaton, 2005).