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Sarit Moldovan

Technion – Israel Institute of Technology

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Publication

Featured researches published by Sarit Moldovan.

International Journal of Research in Marketing | 2007

The NPV of bad news

Jacob Goldenberg; Barak Libai; Sarit Moldovan; Eitan Muller

Technological Forecasting and Social Change | 2004

Cellular automata modeling of resistance to innovations: Effects and solutions

Sarit Moldovan; Jacob Goldenberg

International Journal of Research in Marketing | 2011

The different roles of product originality and usefulness in generating word-of-mouth ☆

Sarit Moldovan; Jacob Goldenberg; Amitava Chattopadhyay

Journal of Consumer Psychology | 2015

“Share and scare”: Solving the communication dilemma of early adopters with a high need for uniqueness

Sarit Moldovan; Yael Steinhart; Shlomit Ofen

International Journal of Research in Marketing | 2017

Opinion leadership in small groups

Sarit Moldovan; Eitan Muller; Yossi Richter; Elad Yom-Tov

ACR North American Advances | 2010

The Effect of Advertising on Word-Of-Mouth

Sarit Moldovan; Donald R. Lehmann

Archive | 2004

Social Anti-Percolation, Resistance and Negative Word-of-Mouth

Tom Erez; Sarit Moldovan; Sorin Solomon

Journal of Consumer Psychology | 2017

Positively useless: irrelevant negative information enhances positive impressions

Meyrav Shoham; Sarit Moldovan; Yael Steinhart

ACR North American Advances | 2017

Mind the Gap: How Smaller Numerical Differences Can Increase Product Attractiveness

Meyrav Shoham; Yael Steinhart; Sarit Moldovan

ACR North American Advances | 2016

Leaps and Tweaks: the Impact of Version Numbers on Product Attractiveness

Meyrav Shoham; Yael Steinhart; Sarit Moldovan

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Collaboration

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Yael Steinhart

Tel Aviv University

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Meyrav Shoham

University of Haifa

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Jacob Goldenberg

Hebrew University of Jerusalem

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Amitava Chattopadhyay

INSEAD

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Barak Libai

Tel Aviv University

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Eitan Muller

New York University

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Shlomit Ofen

Technion – Israel Institute of Technology

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Sorin Solomon

Hebrew University of Jerusalem

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Donald R. Lehmann

Columbia University

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Eitan Muller

New York University

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