Scott S. Wiltermuth

Synchrony and Cooperation

Armies, churches, organizations, and communities often engage in activities—for example, marching, singing, and dancing—that lead group members to act in synchrony with each other. Anthropologists and sociologists have speculated that rituals involving synchronous activity may produce positive emotions that weaken the psychological boundaries between the self and the group. This article explores whether synchronous activity may serve as a partial solution to the free-rider problem facing groups that need to motivate their members to contribute toward the collective good. Across three experiments, people acting in synchrony with others cooperated more in subsequent group economic exercises, even in situations requiring personal sacrifice. Our results also showed that positive emotions need not be generated for synchrony to foster cooperation. In total, the results suggest that acting in synchrony with others can increase cooperation by strengthening social attachment among group members.

Evil Genius? How Dishonesty Can Lead to Greater Creativity

We propose that dishonest and creative behavior have something in common: They both involve breaking rules. Because of this shared feature, creativity may lead to dishonesty (as shown in prior work), and dishonesty may lead to creativity (the hypothesis we tested in this research). In five experiments, participants had the opportunity to behave dishonestly by overreporting their performance on various tasks. They then completed one or more tasks designed to measure creativity. Those who cheated were subsequently more creative than noncheaters, even when we accounted for individual differences in their creative ability (Experiment 1). Using random assignment, we confirmed that acting dishonestly leads to greater creativity in subsequent tasks (Experiments 2 and 3). The link between dishonesty and creativity is explained by a heightened feeling of being unconstrained by rules, as indicated by both mediation (Experiment 4) and moderation (Experiment 5).

Synchrony and destructive obedience

Studies demonstrated that cultural practices involving synchrony can make people more likely to engage in destructive obedience at the behest of authority figures. Participants instructed to follow a leader while walking in-step with him felt closer to him and were more willing to kill sow bugs at the leaders request in an ostensibly different experiment than were participants in other conditions. The findings are the first to indicate that synchronous activities may be used to influence leader–follower relations.

The Orthogonality of Praise and Condemnation in Moral Judgment

The present studies examined whether the tendency to praise others for positive (i.e., moral) behaviors correlates with the tendency to condemn others for negative (i.e., immoral) behaviors. Across three studies, factor analyses revealed that these tendencies are orthogonal. The results refute the hypothesis that simply caring deeply about morality leads individuals to praise moral behaviors and condemn immoral ones. The research instead suggests that individuals who are most praising of positive behavior are not necessarily those who are most condemning of negative behavior, because orthogonal conceptions of morality influence each type of judgment. Although the tendency to condemn depends on how much one personally cares about morality (internalization), the tendency to praise seems to depend on one’s public moral persona (symbolization).

Individual Differences in the Moralization of Everyday Life

We report on the development and initial validation of the Moralization of Everyday Life Scale (MELS), designed to measure variations in peoples assignment of moral weight to commonplace behaviors. In Study 1, participants reported their judgments for a large number of potential moral infractions in everyday life; principal components analysis revealed 6 main dimensions of these judgments. In Study 2, scores on the 30-item MELS showed high reliability and distinctness from the Big 5 personality traits. In Study 3, scores on the MELS were strongly correlated with scores on an early scale of moral judgments, suggesting convergent validity.