Sébastien Lord

Predicting the

We use QCD light-cone sum rules with holographic anti de Sitter/Chromodynamics (AdS/QCD) Distribution Amplitudes (DAs) for the

B \to K^*

K^*

form factors in light-cone QCD

meson in order to predict the full set of seven

Predicting the

B \to K^*

B -> \rho

transition form factors for intermediate-to-high recoil of the vector meson. We provide simple parametrizations for the form factors that fit our AdS/QCD predictions. We also provide parametrizations that fit both our AdS/QCD predictions and the most recent lattice data for low recoil. We use our form factors to predict the differential and total branching fraction of the rare dileptonic decay

form factors using AdS/QCD Distribution Amplitudes for the

B \to K^* \mu^+ \mu^-

\rho

which we compare to the recent LHCb data.

meson

We use QCD light-cone sum rules (LCSR) with holographic anti de Sitter/Chromodynamics (AdS/QCD) Distribution Amplitudes (DAs) for the

Isospin asymmetry in

\rho

B \to K^* \mu^+ \mu^-

meson to predict the form factors that govern the leading amplitudes of the rare radiative