Sema Kurtuluş
Istanbul University
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Publication
Featured researches published by Sema Kurtuluş.
Archive | 2015
Sema Kurtuluş; Kemal Kurtuluş
Today’s customer has a tremendous impact on retailer activities and therefore customer is the driving force of changes in retailing. The primary objective of this research is to find out the differences between buyers of retailer and manufacturer brands. Demographic, attitude and behavioral characteristics of consumers were the key variable groups measured in this research. Female consumers preferring store brands were interviewed. Findings indicated that the attitudinal differences between two groups were very significant.
The International Journal of Business and Information | 2015
Sema Kurtuluş; Erdem Özkan; Selen Öztürk
World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering | 2007
Sema Kurtuluş; Kemal Kurtuluş
Bogazici Journal | 2005
Kemal Kurtuluş; Sema Kurtuluş; Tülay Yeniçeri; Eyyup Yaraş
The International Journal of Business and Information | 2018
Sema Kurtuluş; Meltem Karakasoglu; Fakhri Baghirov
Journal of Air Transport Management | 2018
Taşkın Dirsehan; Sema Kurtuluş
Yildiz Social Science Review | 2016
Kemal Kurtuluş; Sema Kurtuluş; Diren Bulut
Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi | 2016
Sema Kurtuluş; Taşkın Dirsehan
Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi | 2016
Yener Girişken; Diren Bulut; Sema Kurtuluş
Yönetim : İstanbul Üniversitesi İşletme Fakültesi İşletme İktisadı Enstitüsü Dergisi | 2001
Sema Kurtuluş; Kemal Kurtuluş; Tülay Yeniçeri; Eyyup Yaraş
