Seongseop (Sam) Kim

An Exploration of the Relationships among Social Psychological Involvement, Behavioral Involvement, Commitment, and Future Intentions in the Context of Birdwatching

Using data collected from 517 visitors to a birding festival, interrelationship were investigated among two social-psychological measures of involvement (Laurent and Kapferers IP and Zaichkowskys...

Developing a Revised Competitive Position for Sun/Lost City, South Africa

The study tested the efficacy of a positioning model for tourists engaged in a high-involved destination selection process in the context of Sun/Lost City, South Africa. Data were collected by personal interviews with a convenience sample of 302 visitors at the resort. The data were used to identify Sun/Lost City’s strengths compared to its main competitors in meeting visitors’ push factor needs, in the destinations’ attributes, and in surmounting visitors’ situational inhibitors. Key differentiating attributes from each of these three sets of variables were used to formulate a suggested position for Sun/Lost City. Data confirmed both the funneling effects of choice sets and the roles of passive and active information search that were postulated in the model.

Economic Impact of a Birding Festival

The purpose of this study is to determine the direct, indirect, and induced impact of a birding festival on a local economy. Nonresident visitors to the 7th Annual HummerlBird Celebration (September 7-10, 1995) in RockportlFulton region, Texas, spent over

Perceptions of casino impacts—a Korean longitudinal study

1.1 milIion. Substantial economic impacts were also realized in terms of total gross output, employee compensation, and employment. The results indicate that spending among nonresident visitors contributed about

A cross cultural study on casino guests as perceived by casino employees

2.5 milIion in total gross output in the local community. In addition, it contributed about

Temporal Changes in Perceived Constraints to Visiting State Parks

0.8 million in personal income and also contributed about 73 full-time and/or part-time jobs to the local community. By documenting the direct, indirect, and induced impacts of birding festivals, event organizers and community leaders may be in a beller position to create interest in preserving natural resources and birding habitats. This study will provide event organizers and community leaders with microeconomic data, which may be useful for their investment decisions related to future birding festivals.

The Influence of Selected Behavioral and Economic Variables on Perceptions of Admission Price Levels

Abstract The purpose of this paper is to explore residents’ perceptions toward casino development. Specifically, this paper examines whether there are significant differences between residents’ perceptions before and after the casino development and whether impact factors are correlated with both support for casino and expected personal benefits. Paired t-tests show that residents’ perceptions were significantly different before and after the casino development. Specifically, residents were likely to perceive positive impacts less strongly and negative impacts as being less worse after the casino opened than they did prior to the casinos opening. In contrast, residents were likely to perceive direct gambling costs as being more serious after the casino opened than they did prior to the casinos opening. Correlation analysis indicates that those residents who supported the casino development were likely to perceive economic and social impacts more positively. Residents who perceived they would personally benefit from the casino development were also likely to express economic and social impacts more positively, indicating support for a social exchange theory.

Does a Food-themed TV Drama Affect Perceptions of National Image and Intention to Visit a Country? An Empirical Study of Korea TV Drama

Abstract The casino industry for foreign visitors has been used as a tool of economic development in Korea. The objective of the current study was to examine cultural elements of the interaction between casino workers and guests at Koreas largest casino, the Walker Hill Casino located in Seoul. The guests were grouped into five major cultural groups: Japanese, Korean residents abroad, Chinese (Mainland Chinese, Taiwanese, Hong Kong Chinese), Westerners (US citizens and Europeans), and others (mainly Sri Lankan, Philippine, Bangladeshi, Thai and Malaysian). Based on casino employees’ perceptions significant differences were observed on all 28 items of behaviours of casino customers from the five cultural groupings. As a result, it is apparent that cultural differences will have a range of implications for management including marketing, training of staff and service provision for guests.

A Study of Motivations and the Image of Shanghai as Perceived by Foreign Tourists at the Shanghai EXPO

Two research questions guided the study: Do perceived constraints change over time among a sample of state park visitors? and, Do changes in the magnitude of constraints influence visitation to state parks? Three sets of data were analyzed. Data Sets 1 and 2 were independent samples of visitors to Texas state parks, while Data Set 3 consisted of a follow-up with respondents from Data Sets 1 and 2, 16 and 12 months later, respectively. Results indicated that perceived constraints on the Time Availability, Personal and Facility Constraints, and Weather dimensions did change significantly over these time periods. There was no significant change on the Cost dimension. However, no relationship was found between constraints and variations in visitation levels. Approximately half of the respondents reported relatively low perceived constraints and high visitation, but approximately one-quarter of those reporting high constraints on Time Availability also exhibited high visitation levels, suggesting they negotiated their way through the constraints.

Analysis of satisfiers and dissatisfiers in online hotel reviews on social media

It has been suggested that there is a need to include variables other than traditional economic variables in models designed to assess visitors’ reactions to admission prices. This study explored the influence of selected behavioral and nontraditional economic factors in influencing visitors’ reactions. Analyses were undertaken on responses from five data sets that addressed pricing issues in the Texas state park system. Generally, the economic factors were more useful predictors than the behavioral factors. Especially useful were perceptions of value for the admission price and importance of admission price to a day visit. Ownership of an annual pass and level of loyalty were also useful predictors of price perceptions.