Seow Ting Lee

Formulating a Communication Strategy for Effective Knowledge Sharing

Overcoming cultural resistance from a workforce and gaining sufficient buy-in from senior management are both critical to the successful implementation of Knowledge Management (KM) initiatives in any organization. The main purpose of this study is to identify an effective communication strategy at the onset of the implementation process, aimed at helping the workforce to comprehend the need for KM in the organization and to solicit maximum support from the senior management and staff alike. It is based on a case study of the KM initiatives in Singapore’s Civil Service College, a training school for public officials. The strategy will also facilitate effective communication between staff so that effective knowledge sharing can take place and provide proactive and reactive communication, to achieve acceptance of and commitment to KM in the organization. The communication strategy was formulated using inputs collected from focus group discussions and observational field work.

Framing Analysis of a Conflict: How Newspapers in Five Asian Countries Covered the Iraq War

This five-country study examined the extent to which the news coverage of the Iraq war by newspapers from India, Sri Lanka, Indonesia, and the Philippines and by one news agency from Pakistan is framed according to the principles of war/peace journalism outlined by Johan Galtung. The findings, based on a content analysis of 442 stories from eight newspapers, suggest a slight peace journalism framing. Two important factors shaping the news framing of the conflict and support for the war and for the protagonists in the war (Americans/British vs. Iraqis) are religion and sourcing. Newspapers from the non-Muslim countries, except the Philippines, have a stronger war journalism framing, and are more supportive of the war and of the Americans/British than the newspapers from the Muslim countries, which are more supportive of the Iraqis. Stories produced by foreign wire services have a stronger war journalism framing, and show more support for the war and for the Americans/British than stories written by the newspapers’ own correspondents.

Globalizing Media Ethics? An Assessment of Universal Ethics among International Political Journalists

In response to recent scholarship on the need for universal professional values, a call that has intensified in the post-9/11 world, this article reports how journalists in Asia and the Middle East conceptualize universal professional values and the possible impact of a universal ethics code. In general, the journalists interviewed for this study were suspicious of a Western-imposed set of values or a code. However, they agreed on a core set of values, ones that de-emphasized truth telling in relation to respect and the need to maintain a community. They also emphasized that different political systems make the implementation of a universal code problematic. However, there was great agreement on the need for such discussion within the profession and on the commonalities such discussion reveals.

Characteristics and Dimensions of Ethical Leadership in Public Relations

This study explores the characteristics of leadership in developing and managing ethics in public relations, based on in-depth interviews with 20 public relations executives in the United States. Systematic analysis of the interview data identified multiple dimensions of ethical leadership and ethical knowledge, and suggested that ethical leadership is grounded in personal rather than professional characteristics. Personal ethics, interpersonal behaviors, and articulation of ethical standards emerged as 3 salient characteristics of an ideal leader in facilitating knowledge transfer of ethics in public relations organizations. Ethical knowledge is implicit, intangible, personal, and often difficult to identify or articulate, posing a challenge for the transfer of knowledge through structured and formalized approaches. Theoretical implications and practical recommendations are discussed.

From press release to news: mapping the framing of the 2009 H1N1 A influenza pandemic.

Pandemics challenge conventional assumptions about health promotion, message development, community engagement, and the role of news media. To understand the use of press releases in news coverage of pandemics, this study traces the development of framing devices from a government public health agencys press releases to news stories about the 2009 H1N1 A influenza pandemic. The communication management of the H1N1 pandemic, an international news event with local implications, by the Singapore government is a rich locus for understanding the dynamics of public relations, health communication, and journalism. A content analysis shows that the evolution of information from press release to news is marked by significant changes in media frames, including the expansion and diversification in dominant frames and emotion appeals, stronger thematic framing, more sources of information, conversion of loss frames into gain frames, and amplification of positive tone favoring the public health agencys position. Contrary to previous research that suggests that government information subsidies passed almost unchanged through media gatekeepers, the news coverage of the pandemic reflects journalists’ selectivity in disseminating the government press releases and in mediating the information flow and frames from the press releases.

Assessing the TARES as an Ethical Model for Antismoking Ads

This study examines the ethical dimensions of public health communication, with a focus on antismoking public service announcements (PSAs). The content analysis of 826 television ads from the U.S. Centers for Disease Control and Preventions (CDC) Media Campaign Resource Center is an empirical testing of Baker and Martinsons (2001) TARES Test that directly examines persuasive messages for truthfulness, authenticity, respect, equity, and social responsibility. In general, the antismoking ads score highly on ethicality. There are significant relationships between ethicality and message attributes (thematic frame, emotion appeal, source, and target audience). Ads that portrayed smoking as damaging to health and socially unacceptable score lower in ethicality than ads that focus on tobacco industry manipulation, addiction, dangers of secondhand smoke, and cessation. Emotion appeals of anger and sadness are associated with higher ethicality than shame and humor appeals. Ads targeting teen/youth audiences score lower on ethicality than ads targeting adult and general audiences. There are significant differences in ethicality based on source; ads produced by the CDC rate higher in ethicality than other sources. Theoretical implications and practical recommendations are discussed.

Peace Journalism: Principles and Structural Limitations in the News Coverage of Three Conflicts

This study expands on the work in operationalizing Johan Galtungs classification of peace journalism and war journalism by describing and comparing the news coverage of three Asian conflicts—India and Pakistans dispute over Kashmir, the Tamil Tigers movement in Sri Lanka, and the Indonesian civil wars in Aceh and Maluku. By including vernacular newspapers in the analysis, this study adds to a research locus that has largely been ignored. A content analysis of 1,973 stories from 16 English-language and vernacular newspapers suggests that, overall, peace journalism as an alternative to traditional war reporting is subject to a body of structural limitations that have not been previously addressed. Media and institutional constraints in the form of story characteristics such as language, story type, and production source as well as contextual variables such as a conflicts length and intensity shape the patterns of war/peace journalism framing. The findings suggest that structural changes are needed for peace journalism to evolve into a viable, mainstream approach to news coverage of war and conflict.

Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance

Little is known and understood about ethics management or the development of formal, systematic, and goal-directed initiatives to improve ethics in the public relations workplace. This study found little ethics training and written guidelines in the public relations workplace. Organizational ethics initiatives are poorly communicated to practitioners and rely mostly on punitive restraints with little reward for ethical behavior. For many practitioners, ethics is not learned through workplace ethics initiatives but rather is mostly informed by external influences including personal values, family upbringing, and professional work experiences.

A Self-Determination Perspective on Online Health Information Seeking: The Internet vs. Face-to-Face Office Visits With Physicians

This study elucidates the experiential and motivational aspects of online health information beyond the theoretically limited instrumental perspective that dominates the extant literature. Based on a sample of 993 online health information seekers in India, the survey found that online health information seeking offers individuals greater autonomy, competence, and relatedness compared to face-to-face office visits with physicians. According to self-determination theory, individuals are motivated to act by a sense of volition and experience of willingness, validation of one’s skills and competencies, and feeling of connection with others who shaped one’s decisions. These 3 psychological needs, which motivate individuals to pursue what they innately seek as human beings, help explain why individuals turn online for health information. T tests showed that all 3 self-determination theory constructs —autonomy, competence, and relatedness—were higher for online health information seeking than for face-to-face office visits with physicians. A regression analysis found that 2 variables, autonomy and relatedness, explained online health information seeking. Competence was not a significant factor, likely because of competency issues faced by individuals in interpreting, understanding, and making use of online health information. The findings, which do not suggest that online health information seeking would displace physicians as many have feared, offer promise for an integrated system of care. Office visits with physicians would necessarily evolve into an expanded communicative space of health information seeking instead of an alternative channel for health information.

Dialogic communication and media relations in non-governmental organizations

Purpose – The purpose of this paper is to seek to clarify the conceptual building blocks of relationship building between non-governmental groups (NGOs) and news media, which is essential for the development of civil society where dialogue is a product of ongoing communication and relationships. Design/methodology/approach – The paper is based on an online survey with a sample size of 296 NGOs from India. The data are analyzed with SPSS to test six hypotheses related to dialogic orientation, media relations, relationship quality and the NGOs’ structural characteristics. Findings – The study found that an organizations dialogic orientation has a positive impact on media relations knowledge and strategy but not on the action dimension that focusses on providing information subsidies to journalists. A stronger dialogic orientation is also associated with better organization-media relationships. A stronger engagement in media relations also has a more positive impact on the quality of organization-media rela...