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SeungYeob Yu

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Publication

Featured researches published by SeungYeob Yu.

Journal of Digital Convergence | 2013

The effects of UI(user interface) experience on product attitude and purchase intention for smartphones

Dong-Sup Youm; SeungYeob Yu

The Korean Journal of Consumer and Advertising Psychology | 2009

Effect on Advertisement's Creative Thinking and Behavior by Social Intelligence and Emotional Intelligence as Individual Psychological Feature

eunhee Kim; 이철영; SeungYeob Yu

The Korean Journal of Consumer and Advertising Psychology | 2012

A Study on Consumption Behavior of Korea Consumers of Luxury Goods: Focus on Motivation, Benefit and Cost

Dong-Sup Youm; SeungYeob Yu

Journal of Digital Convergence | 2012

On the purchase of luxury motivation factors and use benefits Causal Structure Model Analysis

Dong-Sup Youm; SeungYeob Yu

The Korean Journal of Consumer and Advertising Psychology | 2011

A Study on Product Placement Effects in the Advertisements Which follows in Product Involvement, Arrangement and Brand Exposures

SeungYeob Yu; Jinhee Kim

The Korean Journal of Consumer and Advertising Psychology | 2009

The Hospital Selection Study according to the Hospital Characteristic of the Medical Consumer: Focus on Medical Advertising Implication

Kim eunhee; SeungYeob Yu

The Korean Journal of Consumer and Advertising Psychology | 2007

The Study on Strategic Philanthropies of Corporations:Focus on Corporate Image, Scale and Product Attribute

SeungYeob Yu; eunhee Kim

Journal of Digital Convergence | 2012

The Impact on the Korea Characteristic influence on the Attitude of Luxury Product : focus on Strategic Implication in Luxury Ad

SeungYeob Yu; Dong-Sup Youm

Journal of Digital Convergence | 2012

The Influence on the Korean Uzzul(Boasting) Psychological Characteristic on the Consumer Attitude of Luxury Good

Dong-Sup Youm; SeungYeob Yu

The Korean Journal of Consumer and Advertising Psychology | 2011

A Study on Wear-in and Wear-out of Repeated Advertising Effects of Cable Television Broadcasting: Focused on Advertising Exposure Condition, Type of Program Arousal, Advertising Time Presentation and Cognitive Desires

eunhee Kim; SeungYeob Yu

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eunhee Kim

Namseoul University

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