Shahimi Mohtar

Teenager's Preferences and Choice Behavior towards Branded Or Unbranded Products

The focus of this research istowardexamining the teenagers preferences and choice behavior; furthermore assess the preferences of the teens towards branded and unbranded products and their awareness regarding branded/Unbrandedproducts. Information was collected from 320 different school students in Pakistan related to the mature group 13-19 years old. The main purpose of the research was concentrated in the preferred vs. non preferred products. Analysis of databe conducted by using statistical analysis software SPSS. Results showed that a female teenager is more socially influenced, fashion, leisure and puzzled over-choice as compared to male. Young males were found considerably more probable to rely on media, uncompromising worker & brand conscious and spontaneous customer. The Implications of this research must include parents as well as children; brand marketing should not only for parents, but also the children.

Relationship between Social Capital and Technology Transfer Performance: A Study on Companies in Technology Park

Tacit knowledge and personal experience of an individual can only be obtained in a tacit manner. Social capital is a prominent concept that provides a foundation to describe and characterize the properties. Therefore social interaction is very important to facilitate technological knowledge transfer among the units within an organisation. This paper aims to contribute to the existing knowledge in the field of technology transfer by exploring the concept of social capital. It discusses the technology transfer performance and focuses on the important firm-specific asset, which is social capital. By using the data from a survey on industrial firms in one of the technology parks in Malaysia, this paper provides an investigation on the relationship between social capital and technology transfer performance, within the technology park incubating company setting. It was found that social capital has significant relationships with the performance of technology transfer.

Outsourcing maintenance of power generating equipment in Malaysian palm oil mills

Government of Malaysia has acknowledged that its sources of fossil fuel are depleting and stresses the need to seek other forms of energy sources as critical and of strategic importance for its long-term energy security.The government continues to undertake efforts to manage both non-renewable and renewable energy resources to meet the energy demands of Malaysias rapidly growing economy; in particular, Malaysian governments renewable energy efforts promote the biomass power generation and co-generation in the palm oil mills.However, Power producers must also consider the nature of power generation, i.e. uninterrupted electric service and environmental impact, which requires high reliability, stability and safety. Industrial organisations are constantly in search of new solutions and strategies to develop and increase their competitive advantage. This paper discusses the pros and cons of one such solution, outsourcing maintenance in power generating plants in palm oil mills and outlines, maintenance outsourcing process, and selection criteria of Maintenance Service Provider.

Efficacy of dry-ice blasting in preventive maintenance of auto robotic assemblies

Welding robots are extensively applied in the automotive assemblies and ‘Spot Welding’ is the most common welding application found in the auto stamping assembly manufacturing. Every manufacturing process is subject to variations – with resistance welding, these include; part fit up, part thickness variations, misaligned electrodes, variations in coating materials or thickness, sealers, weld force variations, shunting, machine tooling degradation; and slag and spatter damage. All welding gun tips undergo wear; an elemental part of the process. Though adaptive resistance welding control automatically compensates to keep production and quality up to the levels needed as gun tips undergo wear so that the welds remain reliable; the system cannot compensate for deterioration caused by the slag and spatter on the part holding fixtures, sensors, and gun tips. To cleanse welding robots of slag and spatter, dry-ice blasting has proven to be an effective remedy. This paper describes Spot welding process, analyses t...

Technology Park Services: The Impact on Incubating Companies

The development of technology parks in Malaysia creates the expectations that they will contribute significantly to the industrialization. Therefore, there is increasing number of research conducted on technology parks performance. However, there is still uncertainty about whether technology parks are achieving their goals or not and exactly what their impact is on their tenants. To contribute to understanding this issue, this paper focuses specifically on the impact of technology park services on high technology industries. A case study on one of the well-established technology parks in Malaysia that is Kulim Hi-Tech Park (KHTP) has been conducted. After a series of interviews with the administrator and review of literature, nine evaluation criteria were identified and used to observe the impact of technology park services on the industrial tenants of the technology park. From a survey on the industrial tenants in KHTP, it is found that the technology park has all the nine evaluated criteria. However, these criteria have different categories of impact on the tenants. It can be concluded that there is still more room to improve in ensuring the competitiveness of the technology park. This study could be extended to other technology parks in the whole country.

AHSS Auto Structural Metal Stampings: Crucial Role of Lubricant

To improve crash worthiness and fuel economy, the automotive industry is, increasingly, using Advanced High Strength Steel (AHSS). However, in recent years, stampers, particularly those serving the automotive industry, have begun to face new challenges related to the increased use of AHSS. Stamping AHSS can push the capability limits of some lubricants and often cause lubricant film break down and galling thereby increasing scrap rate and tool maintenance cost. This paper discusses the advantages of AHSS in auto metal stampings, highlights the new challenges faced by stampers, and delineates the exigency of draw lubricant in producing high quality auto stampings from AHSS.