Sheila J. Cunningham

Mine to remember: The impact of ownership on recollective experience

Evaluating information with reference to self is associated with enhanced memory, the “self-reference effect”. The effect is found in recognition accompanied by recollective experience (remembering), but not in recognition based on a feeling of knowing. The current research employed an ownership procedure to investigate whether less evaluative forms of self-referential cognition produce similar enhancement of recollective experience. Participants were asked to sort items into baskets that belonged to themselves or a fictitious other. A subsequent remember–know recognition test showed that items encoded in the context of self-ownership were more likely to be correctly recognized than other-owned items. This ownership effect was found in remember, but not know, responses. This finding suggests that creating a self-referential encoding context leads to elaborative representations in episodic memory, even in the absence of explicit self-evaluation.

The colour of gender stereotyping

Despite legislative attempts to eliminate gender stereotyping from society, the propensity to evaluate people on the basis of their sex remains a pernicious social problem. Noting the critical interplay between cultural and cognitive factors in the establishment of stereotypical beliefs, the current investigation explored the extent to which culturally transmitted colour-gender associations (i.e., pink is for girls, blue is for boys) set the stage for the automatic activation and expression of gender stereotypes. Across six experiments, the results demonstrated that (1) consumer choice for childrens goods is dominated by gender-stereotyped colours (Experiment 1); (2) colour-based stereotypic associations guide young childrens behaviour (Experiment 2); (3) colour-gender associations automatically activate associated stereotypes in adulthood (Experiments 3-5); and (4) colour-based stereotypic associations bias impressions of male and female targets (Experiment 6). These findings indicate that, despite prohibitions against stereotyping, seemingly innocuous societal practices may continue to promote this mode of thought.

Exploring the effects of ownership and choice on self-memory biases

Objects encoded in the context of temporary ownership by self enjoy a memorial advantage over objects owned by other people. This memory effect has been linked to self-referential encoding processes. The current inquiry explored the extent to which the effects of ownership are influenced by the degree of personal choice involved in assigning ownership. In three experiments pairs of participants chose objects to keep for ownership by self, and rejected objects that were given to the other participant to own. Recognition memory for the objects was then assessed. Experiment 1 showed that participants recognised more items encoded as “self-owned” than “other-owned”, but only when they had been chosen by self. Experiment 2 replicated this pattern when participants’ sense of choice was illusory. A source memory test in Experiment 3 showed that self-chosen items were most likely to be correctly attributed to ownership by self. These findings are discussed with reference to the link between owned objects and the self, and the routes through which self-referential operations can impact on cognition.

The Self‐Reference Effect on Memory in Early Childhood

The self-reference effect in memory is the advantage for information encoded about self, relative to other people. The early development of this effect was explored here using a concrete encoding paradigm. Trials comprised presentation of a self- or other-image paired with a concrete object. In Study 1, 4- to 6-year-old children (N = 53) were asked in each trial whether the child pictured would like the object. Recognition memory showed an advantage for self-paired objects. Study 2 (N = 55) replicated this finding in source memory. In Study 3 (N = 56), participants simply indicated object location. Again, recognition and source memory showed an advantage for self-paired items. These findings are discussed with reference to mechanisms that ensure information of potential self-relevance is reliably encoded.

Divided attention selectively impairs memory for self-relevant information

Information that is relevant to oneself tends to be remembered more than information that relates to other people, but the role of attention in eliciting this “self-reference effect” is unclear. In the present study, we assessed the importance of attention in self-referential encoding using an ownership paradigm, which required participants to encode items under conditions of imagined ownership by themselves or by another person. Previous work has established that this paradigm elicits a robust self-reference effect, with more “self-owned” items being remembered than “other-owned” items. Access to attentional resources was manipulated using divided-attention tasks at encoding. A significant self-reference effect emerged under full-attention conditions and was related to an increase in episodic recollection for self-owned items, but dividing attention eliminated this memory advantage. These findings are discussed in relation to the nature of self-referential cognition and the importance of attentional resources at encoding in the manifestation of the self-reference effect in memory.

The Spontaneous Formation of Stereotypes via Cumulative Cultural Evolution

All people share knowledge of cultural stereotypes of social groups—but what are the origins of these stereotypes? We examined whether stereotypes form spontaneously as information is repeatedly passed from person to person. As information about novel social targets was passed down a chain of individuals, what initially began as a set of random associations evolved into a system that was simplified and categorically structured. Over time, novel stereotypes emerged that not only were increasingly learnable but also allowed generalizations to be made about previously unseen social targets. By illuminating how cognitive and social factors influence how stereotypes form and change, these findings show how stereotypes might naturally evolve or be manipulated.

The influence of gender roles on evolved partner preferences

Evolutionary psychologists argue that there are reliable sex differences between men and womens partner preferences, such that men attach greater importance than women to physical attractiveness, whereas women are more concerned than men with commitment and status. The present study proposed that gender roles may moderate these sex differences. A total of 143 participants completed the Bem Sex-Role Inventory and rated the importance of several partner characteristics. Categorical and regression analyses showed that both sex and sex-typing had a significant impact on partner preferences. These findings are discussed in terms of a trade-off threshold model of partner preferences, such that masculine women may engage in some trade-off of commitment characteristics for physical attractiveness and feminine men may trade-off attractiveness for signs of willingness to commit.

Editorial: A review of self-processing biases in cognition

It has long been established that when cues in the environment are perceived to have relevance to self (e.g., hearing your own name across a crowded room, seeing your own face in an array), these cues are difficult to ignore (Bargh, 1982; Brédart, Delchambre, & Laureys, 2006). Indeed, stimuli associated with self are among the most evocative of environmental cues and give rise to significant memory advantages (Conway & Dewhurst, 1995; Rogers, Kuiper, & Kirker, 1977; Symons & Johnson, 1997). While the attentional and memorial effects of self-relevant cues have been discussed in the psychological literature for decades, there has been a recent resurgence of research interest in self-processing biases more widely. This has followed demonstrations that the effects of the self in cognition are more wide ranging and influential than previously thought. The goal of this Quarterly Journal of Experimental Psychology special issue is to share recent developments in research on self-processing biases. We present new studies examining the cognitive consequences of self-relevance, before considering conditions of their application and the extent to which they can apply outside of the conventional conceptualization of self.

Survival of the selfish: Contrasting self-referential and survival-based encoding

Processing information in the context of personal survival scenarios elicits a memory advantage, relative to other rich encoding conditions such as self-referencing. However, previous research is unable to distinguish between the influence of survival and self-reference because personal survival is a self-referent encoding context. To resolve this issue, participants in the current study processed items in the context of their own survival and a familiar other persons survival, as well as in a semantic context. Recognition memory for the items revealed that personal survival elicited a memory advantage relative to semantic encoding, whereas other-survival did not. These findings reinforce suggestions that the survival effect is closely tied with self-referential encoding, ensuring that fitness information of potential importance to self is successfully retained in memory.

The function of the self-attention network

Abstract This commentary links Humphrey and Sui’s proposed Self-attention Network (SAN) to the memory advantage associated with self-relevant information (i.e., the self-reference effect). Articulating this link elucidates the functional quality of the SAN in ensuring that information of potential importance to self is not lost. This adaptive system for self-processing mirrors the cognitive response to threat stimuli, which also elicit attentional biases and produce characteristically enhanced, episodic representations in memory. Understanding the link between the SAN and memory is key to comprehending more broadly the operation of the self in cognition.