Shun-Hsing Chen

The application of balanced scorecard in the performance evaluation of higher education

Purpose – The Taiwanese higher education sector is presently facing a significant challenge with regard to supply and demand. The purpose of this paper is to examine how, in this scenario, the balanced scorecard (BSC) can be used for performance evaluation as a strategic management tool.Design/methodology/approach – This study is based on a case study that should carry appropriate mission and vision. With the existing resources and targets, five major strategic themes are constructed, including an adequate financial structure, an accord with customer expectations, an excellent learning environment, organisational learning and management, and high quality staff.Findings – To achieve strategic themes it is necessary to propose specific and effective strategic targets. To evaluate progress and performance towards these strategic themes and targets, quantified performance measure indicators (PMIs) must be established in a specific and simple manner that allows all staff members to understand the orientation o...

Service quality attributes determine improvement priority

Purpose – Although there are many quality measurement theories and models, all are imperfect; that is, each has its own advantages and disadvantages. Particularly, some models cannot indicate accurate improvement priorities. The purpose of this study is to develop an integrated performance model that improves service quality and acquires accurate improvement priorities that promote customer satisfaction and eliminate resource wastage.Design/methodology/approach – This study applied a performance matrix and quality loss function (QLF) theory to determine priority items needing improvement. A questionnaire was designed to determine the priority of improvement objectives derived from certain questionnaire items that do not fall into the appropriate performance zone (APZ) of the performance matrix. Finally, the QLF was adopted to rank the improvement objectives in terms of priority. A large QLF area indicates customer satisfaction needs improvement.Findings – This study utilized an employee satisfaction surve...

Production process options for IC package wire sweep in view of the matter element theory

Abstract The problematic wire sweep in the IC production bonding process acts as the 1st layer structure is a factor that critically affects product quality. Among the factors affecting IC packaging numerous contradictory interactions occur. The said influence is more significant due to the increasing number of IC lead legs and smaller package sizes. In this research, the Matter Element Model is adopted to implement Design of Experiment to reduce the possibility of wire sweep for various production process options. The Matter Element Model algorithm is adopted to attain the optimal results in the partial production process. The production process is examined using Computer-Aided Simulations; thus, the time spent for systematic experimental analysis is shortened for all available options.