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Featured researches published by Simha R. Magal.


The Journal of Education for Business | 2004

Curriculum Integration Using Enterprise Resource Planning: An Integrative Case Approach

David M. Cannon; Helen A. Klein; Lori L Koste; Simha R. Magal

Efforts to achieve greater curriculum integration in schools of business have included team teaching, student group projects, multidisciplinary cases, and, more recently, the use of enterprise resource planning (ERP) systems. Although these approaches are beneficial, they tend to be implemented on an ad hoc basis rather than through curriculum redesign. In this study, the authors address this limitation and describe an alternative approach that makes use of a fictional company that is simultaneously developed as a case and implemented in an ERP system. This approach offers the opportunity to achieve multidisciplinary, curriculum-wide integration.


Electronic Markets | 2006

An Exploratory Investigation of Organizational Factors and e‐Business Motivations Among SMFOEs in the US

Nancy M. Levenburg; Simha R. Magal; Parag Kosalge

It is well recognized that e‐business supports all parts of an organizations value chain, and offers valuable competitive advantage to firms. SMFOEs (Small and Medium‐sized Family Owned Enterprises) represent the majority of firms worldwide and yet many have lagged in their adoption of e‐business. This paper investigates the influence of key organizational demographics, owner/manager characteristics, and organizational strategy on SMFOEs motivations for e‐business. Eight hypotheses were formulated and tested. Characteristics found to have the greatest influence on e‐business motivation are the business strategy of the firm, new product strategy, and market scope. Owner/manager education, industry sector, and firm size were also influential, but to a lesser degree. The overall conclusion is that e‐business is in the early stages of evolution in small organizations and is favoured largely by entrepreneurial and innovative firms.


hawaii international conference on system sciences | 2005

Using Importance-Performance Analysis to Evaluate E-Business Strategies among Small Businesses

Simha R. Magal; Nancy M. Levenburg

Contrary to early predictions, the evidence suggests that e-business has had limited impact on small organizations. One of the key reasons is a lack of understanding of these firms’ motivations for engaging in e-business. Given that the vast majority of businesses are defined as small, it is important to understand what drives adoption of e-business applications. Importance-Performance analysis (IPA) offers a simple, yet useful method for simultaneously considering both the importance and performance dimensions when evaluating or defining strategy. This technique has been successfully used in a variety of settings to define priorities and guide resource allocation decisions. This study uses IPA to evaluate e-business strategies among small organizations and to make resource allocation recommendations. The results indicate that small organizations are in the early stages of implementing e-business, primarily for customer-focused reasons, while recognizing the potential for more sophisticated uses.


Journal of Enterprise Information Management | 2009

Using importance performance analysis to understand and guide e‐business decision making in SMEs

Simha R. Magal; Parag Kosalge; Nancy M. Levenburg

Purpose – E‐business adoption among small and medium‐sized enterprises (SMEs) has been limited because of resource constraints and a failure to understand the strategic value of e‐business. To facilitate decision making concerning e‐business applications and their implementation, simple, low cost tools are needed to assist in analyzing and developing effective e‐business strategies. This paper aims to evaluate the use of e‐business applications among SMEs, to test the robustness of importance‐performance (IP) analysis models and to present IP mapping as a resource/tool for decision making.Design/methodology/approach – A total of 19 e‐business motivations were identified from the literature and incorporated into a self‐administered survey questionnaire. Data were collected from 439 SMEs located throughout the US.Findings – Most IP studies have assumed that importance and performance are independent; however, three recent studies have argued otherwise, identifying positive, negative and v‐shaped relationshi...


E-service Journal | 2004

Applying Importance-Performance Analysis to Evaluate E-Business Strategies among Small Firms

Nancy M. Levenburg; Simha R. Magal


americas conference on information systems | 2008

Towards a Stage Model for E-Business Adoption Among SMEs: Preliminary Results for Manufacturing and Service Firms

Simha R. Magal; Parag Kosalge; Nancy M. Levenburg


Systemic Practice and Action Research | 2015

Attribution Theory: A Theoretical Framework for Understanding Information Systems Success

Ken C. Snead; Simha R. Magal; Linda F. Christensen; Atieno A. Ndede-Amadi


americas conference on information systems | 2006

A Classification of E-Business Applications: Preliminary Results

Simha R. Magal; Parag Kosalge


americas conference on information systems | 2004

Motivations for Engaging in e-Business

Simha R. Magal; Nancy M. Levenburg


Journal of Global Business and Technology | 2011

The Uptake of Electronic Commerce in the Retail Industry: Enhancing Our Understanding

Nancy M. Levenburg; Vipin Gupta; Simha R. Magal

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Nancy M. Levenburg

Grand Valley State University

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Parag Kosalge

Grand Valley State University

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Helen A. Klein

Grand Valley State University

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David M. Cannon

Grand Valley State University

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Atieno A. Ndede-Amadi

Bowling Green State University

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Ken C. Snead

Bowling Green State University

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Linda F. Christensen

Christian Brothers University

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Lori L Koste

Grand Valley State University

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Vipin Gupta

California State University

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