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Simon Nyeck

Laval University

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Publication

Featured researches published by Simon Nyeck.

Recherche et Applications en Marketing (French Edition) | 1995

Quel marketing pour les activités artistiques : Une analyse qualitative comparée des motivations des consommateurs et producteurs de théâtre

Michelle Bergadaà; Simon Nyeck

Décisions marketing | 2003

Les hommes, leur apparence et les cosmétiques : Approche socio-sémiotique

Florence Dano; Elyette Roux; Simon Nyeck

Recherche et Applications en Marketing (French Edition) | 1996

Standardisation ou adaptation des échelles de mesure à travers différents contextes nationaux: L'exemple d'une échelle de mesure de l'innovativité

Simon Nyeck; Sylvie Paradis; Jean-Marc Xuereb; Jean-Charles Chebat

ACR European Advances | 2007

Gender Values and Brand Communication: the Transfer of Masculine Representations to Brand Narratives

nacima ourahmoune; Simon Nyeck

The bi-annual academic publication of Universidad ESAN; Volume 7, Issue 13, December 2002; December 2002 | 2017

10 years of service quality measurement: reviewing the use of the servqual instrument

Simon Nyeck; Miguel Morales; Riadh Ladhari; Frank Pons

Archive | 2016

L'IMPLANTATION DES ENTREPRISES DE LUXE SUR LE WWW : Un état des lieux

Simon Nyeck; Suzie Houde

Thought Leaders International Conference on Brand Management, Birmingham Business School | 2007

Brand gender and cross-gender extensions

Nathalie Veg; Simon Nyeck

Revue française du marketing | 2002

Représentations masculines des produits cosmétiques: étude exploratoire auprès de la population "gay" canadienne

Simon Nyeck

PsycTESTS Dataset | 2018

Orientation Toward Sporting Events Scale

Frank Pons; Mehdi Mourali; Simon Nyeck

LA - Latin American Advances in Consumer Research Volume 2 | 2008

Male Consumers Entering the Private Sphere: an Exploratory Investigation of French Male Involvement, Practices and Interactions Around Lingerie For Men Consumption

nacima ourahmoune; Simon Nyeck

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Collaboration

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Frank Pons

Laval University

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Jean-Charles Chebat

HEC Montréal

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Mehdi Mourali

University of Calgary

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Miguel Morales

Saint Mary's University

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Riadh Ladhari

Laval University

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Sylvie Paradis

Université du Québec à Montréal

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Michelle Bergadaà

University of Geneva

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Jean-Marc Xuereb

ESSEC Business School

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