Siti Ezaleila Mustafa

Online Social Networking: A New Form of Social Interaction

Abstrac t—This paper will present the findings of the pilot studies on the use of online social network in Malaysia. A total of 40 questionnaires were distributed to active users of this social media to get an early indication on this activity. In addition, discussion about the global activities of online social networking is also undertaken as a comparison. The analysis shows that online social networking has been used as a new mode of communication especially for Internet active users to meet and interact with their friends. Early findings indicate that they spent quite many hours in this environment and log in into their accounts a few times a day. This shows that social interaction in cyberspace by using new media applications such as social networking has been adapted by more and more people and has changed human communication.