Siti Mahfuzah Sarif

Preliminary Investigation on Creative Educational Content for Visually-impaired (VI) Learners

This paper reports on an ongoing research regarding the availability and the needs of creative content application for visually-impaired (VI) learners, particularly low vision children. Numerous assistive technologies (AT) products in terms of hardware and software have been found in previous studies. Conversely, studies in the development of creative content application especially in education are highly scarce. Furthermore, elicitation from literatures also reveals that the use of AT was problematic for low vision children. Hence, this study attempts to investigate the availability and the needs of creative educational content application for VI learners. Accordingly, semi-structured interviews have been conducted with experts from special needs field. The results indicate that the creative educational content application specifically developed for VI learners is not yet exist and the need for it is urgent.

Critical Analysis in Proposing a Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners

This paper reports on an ongoing study, which intends to propose a conceptual design model of Assistive Courseware(AC) that is particularly designed for low vision learners (LV) learners.Altogether, 15 conceptual design models of courseware were compared and analyzed exhaustively with the main objectives (i) to determine the research gaps in proposing a conceptual design model of AC4LV and (ii) to identify their common components.Through a systematic and critical analysis, this study discovers that all of the previous models do not suggest any specific conceptual design model of courseware that caters the visually-impaired (VI) particularly low vision (LV) learners in detail.It is noted that this is the research gap that should be the focal point for further study.Also, the previous literatures suggest that Instructional Design (ID) model, learning theories, and learning approach must be the basic component in designing the conceptual design model of courseware.

Impulse purchase in iTV advertising: A conceptual model of gap analysis

Numerous studies have been carried out to find out the factor of impulse purchase components in different environment such as on website, mobile, traditional retail store and traditional television. However, those studies are not dedicated to design models to increase impulse purchase on iTV advertising.Therefore, an analysis involving five existing models of website advertising environment, three models on traditional television advertising and four models from iTV advertising were carried out. It is revealed that the conceptual design models of iTV advertising that specifically focus on impulse purchase is highly scarce, suggesting a gap that ought to be looked into.

Diffusion of iTV Advertising in Malaysia: The Industry Players' Perspectives

This paper reports on an ongoing initiative in proposing guidelines for iTV advertising, which leads to the implementation of t-commerce for iTV in Malaysia. While the infrastructures are ready for the innovation, this paper believes that it will get onto the track soon. Hence, the preparation for it should be commenced. In accordance, this paper discusses theories and concepts that support the innovation. On top of that, it details the findings of a series of interviews with entities that are directly involved with advertising practices. Based on the interviews, this paper deduces that even though Malaysians are not moving towards it yet, initiatives like carried out in this study are necessary to prepare Malaysia for the innovation.

Identification of Research Gap: T-Commerce Impulse Purchase for iTV Advertising

Itv advertising provides consumers with new sales channels as well as gives higher return to the advertisers. T-commerce is a tool in iTV advertising that enables users to buy something directly through television screen which is more flexible, comfortable, and convenient. Studies show that there is a necessity to examine the factors influencing individuals to purchase products on television shopping program. However, research effort on this is minimal. Also, design models that are dedicated to increase impulse purchase on iTV advertising are scarce and do not include consumer behaviour regarding impulse purchase. In fact, research on the design of t-commerce for iTV advertising for effective marketing strategies is still lacking. Therefore, such a gap ought to be investigated which could contribute to the fields of business and interactive advertising.

Survey of perceived influence of the conceptual design model of interactive television advertising towards impulse purchase tendency

With the proliferation of technology assisted shopping, there is growing evidence that impulse buying is an emerging phenomenon, which has been the focus of this study. Literatures indicate that studies related to impulse purchase for interactive television (iTV) advertising are highly scarce. It was found that most of the existing impulse purchase elements are mainly focusing on traditional retail store, website advertising, and traditional TV advertising, but not on iTV advertising. Due to that, through a systematic process, a design model for developing iTV advertising with influence towards impulse purchase tendency was developed and tested in this study. The design model is named as iTVAdIP and comprises of three main components; technology, impulse purchase components, and development process. This paper describes the survey, which measures the influence of iTVAdIP design model towards impulse purchase tendency. 37 potential advertising designers were involved in the survey. The results indicate tha...

Design model of computerized personal decision aid for youth: An expert review

This paper provides a structured review of a design model of a computerized personal decision aid that is intended for youth, named as YouthPDA Design Model. The proposed design model was examined by experts in related areas to ensure the appropriateness of the proposed components and elements, relevancy of the terminologies used, logic of the flow, usability, and practicality of the design model towards development of YouthPDA application. Seven experts from related areas were involved in the evaluation. Discussions on the findings obtained from the expert review are included in this paper. Finally, a revised design model of YouthPDA is proposed as main guidance to develop YouthPDA application.

Conceptualising Impulse Purchase Elements for iTV Advertising

This paper describes an ongoing study related to the conceptual design model of interactive television (iTV) advertising towards influencing impulse purchase tendency.It was found that most of the existing studies have proposed factors of impulse purchase in different advertising medium like website, mobile, traditional retail store and traditional television.However, none of the impulse purchase model is dedicated towards impulse purchase tendency for iTV advertising. Therefore, the objective of this study is to identify and eventually conceptualise impulse purchase elements that are suitable for iTV advertising. The method used for this study is content and comparative analysis from existing studies in order to get the impulse purchase elements.The findings show that the elements of impulse purchase are classified into nine categories; information, influence, emotion, attention, message, acceptance, still media, motion media and interactivity.The detail elaborations of the impulse purchase elements are discussed at the end of this paper.