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Dive into the research topics where Siyoung Chung is active.

Publication


Featured researches published by Siyoung Chung.


Computers in Human Behavior | 2010

Optimistic bias about online privacy risks: Testing the moderating effects of perceived controllability and prior experience

Hichang Cho; Jae-Shin Lee; Siyoung Chung

This study examined the ways in which Internet users construct their risk judgments about online privacy. The results, based on telephone survey data from a national probability sample in Singapore (n=910), revealed that (a) individuals distinguish between two separate dimensions of risk judgment (personal level and societal level), (b) individuals display a strong optimistic bias about online privacy risks, judging themselves to be significantly less vulnerable than others to these risks, and (c) internal belief (perceived controllability) and individual difference (prior experience) significantly moderate optimistic bias by increasing or decreasing the gap between personal- and societal-level risk estimates. The implications of the findings for research and practice are discussed.


international conference on interactive collaborative learning | 2015

Computer supported collaborative learning: A business simulation activity using social media

Siyoung Chung; Hichang Cho

Social media are dramatically changing the way we live and make social relationships with others. While students are so immersed in social media in their daily life, social media adoption in classroom has been slow. Educators who wish to experiment with social media for CSCL struggle to find ways to incorporate the expected benefits and advantages of social media to teaching lessons. This paper reports on the experiences of using social media for a business case simulation activity in a higher learning context. Drawing on a qualitative feedback and social media log data of 27 teams of 135 undergraduate students, this paper discusses the advantages and disadvantages of social media as a CSCL tool in classroom, especially in the areas of information sharing and social interaction.


Journal of the Association for Information Science and Technology | 2010

Testing an integrative theoretical model of knowledge-sharing behavior in the context of Wikipedia

Hichang Cho; MeiHui Chen; Siyoung Chung


Canadian Journal of Learning and Technology | 2012

Cognitive and Social Factors Affecting the Use of Wikipedia and Information Seeking.

Siyoung Chung


Psychology & Marketing | 2017

Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement

Siyoung Chung; Hichang Cho


Computers in Human Behavior | 2015

Perceptions of social norms surrounding digital piracy

Hichang Cho; Siyoung Chung; Anna Filippova


acm international conference on interactive experiences for tv and online video | 2014

Parasocial relationship via reality TV and social media: its implications for celebrity endorsement

Siyoung Chung; Hichang Cho


Archive | 2009

Determinants of Risk Perception on Internet Piracy

Siyoung Chung; Hichang Cho


International Conference on Education and New Learning Technologies | 2016

COMPUTER SUPPORTED COLLABORATIVE LEARNING (CSCL) THROUGH SOCIAL MEDIA IN HIGHER LEARNING

Siyoung Chung; Hichang Cho


Archive | 2014

Effects of parasocial relationship, reality TV, and social media on celebrity endorsement.

Siyoung Chung; Hichang Cho

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Hichang Cho

National University of Singapore

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Anna Filippova

National University of Singapore

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