Sophie Hooge

Beyond the Generation of Ideas: Virtual Idea Campaigns to Spur Creativity and Innovation

Firms striving to maintain high rates of innovation need a continuous flow of new ideas. This is resulting in the establishment by large firms of IT platforms to generate ideas for innova- tion, and to encourage employees and customers to participate in innovation contests. However, there has been little published research on the use of IT platforms for idea genera- tion by employees, and it is unclear whether they facilitate in-house innovation. The purpose is to investigate how firms use IT platforms internally to generate ideas, and how their use contributes to the innovation process in large firms. We rely on data from two collaborative research projects in the automotive industry: Volvo Cars and Renault. We found that both firms used IT platforms as campaigns to promote innovation and to involve employees in the innovation process. The findings suggest that these virtual idea campaigns support innovation in large firms mainly by (1) encouraging employee creativity in idea generation and (2) involving employees and top managers simultaneously in the innovation process. This paper contributes to idea management systems theory by highlighting the importance of virtual idea campaigns for the firms innovation process, and their dual role.

Gamification of Creativity: Exploring the Usefulness of Serious Games for Ideation

Organizing for idea generation is a recurring challenge in intensive innovation contexts. The literature on ideation has reached a compelling consensus on the features that such organizational devices must possess to support sufficient creativity: learning processes and a creative climate of confidence to promote collaboration. However, current practical methodologies struggle to simultaneously realize these two features. In this paper, we explore the potential of Serious Games, a collaborative tool that has been used since the 1960s to facilitate learning processes through the simulation of reality and a role-playing game, to induce an immersive experience and, more recently, to support the ideation process. To do so, we conducted an exploratory case study using a Serious Game to support ideation in a French medium-sized business. We then assess the strengths and areas for improvement of this Serious Game with respect to an ideation performance framework based on the existing literature. Our findings show that Serious Games are efficient tools for supporting existing knowledge exchange between participants and collaboration by providing a creative climate, but they may not sufficiently support learning of the external knowledge required to attain high levels of originality. Accordingly, we discuss some crucial parameters to be further explored to allow for the effective managerial use of such methodologies, such as the finetuning of the knowledge content that serves as a basis for the game.

Breakthrough R&D Stakeholders: The Challenges of Legitimacy in Highly Uncertain Projects

We studied the management of internal R&D stakeholders and their involvement dynamics in breakthrough R&D projects. Building on a longitudinal research partnership with a global car manufacturer since 2005, this research highlights the important dynamics of involvement among internal R&D stakeholders in the engineering development organization. Some stakeholders—who served as experts, innovation design strategists, or internal collaboration strategists—succeeded in involving the individuals needed for the projects progress, sometimes generating an over-commitment. The success of the rationale of these stakeholders on engineering resource involvement depended on the perceived legitimacy of their owners.

ORGANISING FOR RADICAL INNOVATION: THE BENEFITS OF THE INTERPLAY BETWEEN COGNITIVE AND ORGANISATIONAL PROCESSES IN KCP WORKSHOPS

In several industries, competitive and societal factors have highlighted the need for incubating dedicated radical innovation (RI) capabilities. Traditional approaches to RI strategies have often emphasised either organisational or cognitive aspects, but tend to overlook how these dimensions interact within the organisation. This paper tackles the issue of these interplays by investigating the effects of a creativity-based collaborative method, the KCP Workshops, on the RI capability of a firm. We present an in-depth case study of a leading aeronautics firm that adopted the method to face its RI challenges. While being consistent with prior research and underscoring the impact of organisational settings on creative cognitive processes, our analysis empirically demonstrates a triple capability developed through the KCP Workshops: (1) collectively building a conceivable RI strategy, (2) deploying a monitoring process adapted to the exploration of cognitive breakthroughs, (3) collectively building “emerging creative organisations” at the ecosystem level to support the development of RI strategy. Beyond the performance of the RI capability for commercial applications, these findings underline how the collective design of an RI strategy also involves players in the exploration and establishment of organisational innovations.

Gambling versus Designing: Organizing for the Design of the Probability Space in the Energy Sector

The objective of this paper is to elucidate an organizational process for the design of generic technologies (GTs). While recognizing the success of GTs, the literature on innovation management generally describes their design according to evolutionary strategies featuring multiple and uncertain trials, resulting in the discovery of common features among multiple applications. This random walk depends on multiple market and technological uncertainties that are considered exogenous: as smart as he can be, the ‘gambler’ must play in a given probability space. However, what happens when the innovator is not a gambler but a designer, i.e., when the actor is able to establish new links between previously independent emerging markets and technologies? Formally speaking, the actor designs a new probability space. Building on a case study of two technological development programmes at the French Center for Atomic Energy, we present cases of GTs that correspond to this logic of designing the probability space, i.e. the logic of intentionally designing common features that bridge the gap between a priori heterogeneous applications and technologies. This study provides another example showing that the usual trial-and-learning strategy is not the only strategy to design GTs and that these technologies can be designed by intentionally building new interdependences between markets and technologies. Our main result is that building these interdependences requires organizational patterns that correspond to a ‘design of exploration’ phase in which multiple technology suppliers and application providers are involved in designing both the probability space itself and the instruments to explore and benefit from this new space.

Collaborative Organizations for Innovation: A Focus on the Management of Sociotechnical Imaginaries to Stimulate Industrial Ecosystems

Confronted with the need to improve their innovation capabilities in an increasingly holistic context, companies are creating new forms of collaborative organizations to collectively explore potential radical innovation fields. In this paper, we propose a study of the nature of these new collectives for innovation through two managerial patterns: objects of collaboration and organizational mechanisms of co�?ordination. This research is based on longitudinal collaborative research with the French carmaker Renault and analyses the Renault Innovation Community, whose members participated in original collaborative initiatives to stimulate the industrial ecosystem of mobility and support the potential emergence of new ecosystems. The main results of the empirical research emphasize that: (1) tasks of collaboration favour a focus on the regeneration and dissemination of sociotechnical imaginaries rather than on societal expectations, and (2) organizational mechanisms of collaboration exceed open innovation logics to focus on the collective creation of favourable conditions for the emergence of new industrial ecosystems.

Multiple forms of applications and impacts of a design theory -ten years of industrial applications of C-K theory

C-K theory has been developed by Armand Hatchuel and Benoit Weil and then by other researchers since 1990s. In this paper we show that its very abstract nature and its high degree of universality actually supported a large variety of industrial applications. We distinguish three types of applications: 1) C-K theory provides a new language, that supports new analysis and descriptive capacity and new teachable individual models of thoughts; 2) C-K theory provides a very general framework to better characterize the validity domain and the performance conditions of existing methods, leading to potential improvement of these methods; 3) C-K theory is the conceptual model at the root of new design methods that are today largely used in the industry.