Sora Kang

Research Note---A Multilevel Analysis of the Effect of Group Appropriation on Collaborative Technologies Use and Performance

This study develops a comprehensive model to predict and explain the use of collaborative technologies (CT) and the task performance of individual users as a result of using CT. The integrated model attempts to capture how the individual users extent of use of CT is a function of both the technical features and the structures embedded within or created by the interactions among the technology, group, and organization. The model developed is tested using data collected from a national bank with 279 members working in 40 different workgroups. A hierarchical linear model (HLM) is used to test the hypotheses generated from the model. Results show that our integrated model provides a more complete explanation of the use of CT and task performance beyond those of the individual-level factors. The study is an early effort to develop an integrated theory to provide comprehensive insight into individual use of CT in a group or organizational context.

Purchasing Wine Online: The Effects of Social Influence, Perceived Usefulness, Perceived Ease of Use, and Wine Involvement

This study investigates factors known to affect online wine consumer purchasing behavior issues. Specifically, the study examines the effects that social influence, perceived usefulness, perceived use, and involvement levels have upon purchasing wine online. Using structural equation modeling, a total of 425 responses were analyzed. Results suggest a significant relationship exists between factors that were influenced by social groups (subjective norms, image, and visibility), and perceived usefulness of online wine sites. The study also confirms the moderating effect that involvement has on the relationship between social influence and perceived usefulness. The opportunity for consumers to use online sales channels for purchasing wine is at the beginning of its life cycle. Results from this study provide implications for future theory and practices for developing future online wine business models designed to increase online wine sales.

Effect of Trust in UCC Site on UCC Usage

This paper aims at identifying trust factors to be managed in UCC environment, and how those trust factors impact on trust in UCC site. Also this paper examines the moderating effect of level of UCC participation(UCC retrieve, UCC production) on the relation between trust in UCC site and intention to use. For this purpose, we identified information, system, service, and site trust through intensive review of prior researches and some expert interviews. A total 338 surveys were used to analyze research hypothesis. The findings show that information, system, and service trust is positively and significantly related to site trust, and then site trust has impact on UCC usage. But, It is proven that there is no difference in effect of site trust on UCC usage according to level of UCC participation.

Understanding Personal and Cultural Factors on the Level of UCC Participation: Centered on Korea and U.S.A

The purpose of this paper is to examine the ethical implications in UCC participation. This paper aimed at examining the advent of UCC as a critical media tool in interactive two-way communication and the effect of ethical questions on the level of UCC participation. The findings show that uncertainty avoidance gives an positive and significant effect on privacy concern and regulatory preference, but it is not related to copyright invasion in Korea and U.S.A. It is shown that privacy concern does not influence on UCC retrieval in Korea whereas it is positively related to UCC retrieval in the United States. Also, privacy concern has not relationship with UCC production(modification, recreation, generation) in both nations. In the case of regulatory preference, it posits an significant and positive effect on UCC retrieval in Korea while it is not related to UCC retrieval in the United States. Also, regulatory preference does not affect on UCC production in Korea whereas it influences on UCC generation without impacting UCC modification and recreation in U.S.A. Finally, the results show that copyright invasion has stronger relationship with UCC recreation and generation than UCC modification, and it is positively related to UCC retrieval in both nations.

Structural Relationships between Online Wine Store Quality, Trust, and Perceived Risk

As the issue of selling wine online has been raised in an attempt to implement FTA programs in a more effective way, wine will be available online in the near future in Korea. Thus, this study aimed at identifying key factors which will contribute to reduce various kinds of risks perceived by online customers, and investigating the structural relationships between those factors and perceived risks. Site quality of online wine shop(information quality, system quality), trust in online wine shop were selected as key predictors of perceived risks and research model was established using those factors. Data were collected from those who have experienced in using online wine store, and the research model was tested using valid data. Results of testing research hypotheses using data from survey respondents showed that information and system quality exerted an impact on trust in online wine shop. It was proven that information and system quality posited an impact on time risk whereas they was not related to performance and psychological risk. In addition, trust in online wine shop was shown to be related to time risk, performance risk, and psychological risk.

Effect of Organizational Politics and Social Network on Knowledge Transfer

This study explains the knowledge transfer process by exploring the significant factors affecting knowledge transfer within an organization from a socio-political perspective. Knowledge transfer occurs in various social contexts, within individuals and groups, and, thus, is closely linked to inter-organizational politics and social network in an organization. By conceptualizing knowledge as a socio-political process, this paper applies organizational politic theory and social network theory to knowledge management area. Here the paper shows that both organizational politics and social network such as in-group and out-group`s tie strength have a significant effect on knowledge transfer. In addition, the study empirically verifies that knowledge management system has a moderating effect on the in-group`s tie strength and knowledge transfer.

The Effect of HR Department's Strategic Role and IS Utilizing Capability on Customer Relationship Competency

Even though many studies have showed that competence is positively related to organizational performance, few studies have attempted to find out the process of competency - performance. This study focuses on the organizational factors to explore their effect on the competence of customer relationship. Based on the data collected by KRIVET and the Ministry of employment and labor, strategic role of HR department and information systems are examined. As well human resource competency is investigated as a mediating variable. This study used surveys targeting department managers and executive members in firms and sample size was 1086 after cleaning the dataset by deleting all the cases with many missing values. The findings show that strategic role of HR department and information system has an influence on human resource competency, significantly. In addition, the human resource competency affect customer relationship competency, positively. Implications and directions for future research are discussed.

The Structural Relationship of Factors Impacting on e-Loyalty to MMORPG

MMORPG makes up 25.9% of domestic market share in game industry, and it has become increasingly fierce in competition. Game developer and publisher make every effort to build customer e-loyalty to sustain their competitiveness. Thus, this paper examines the determinants of e-loyalty that reflect the features of MMORPG such as intensive and real-time interactivity. For this purpose, we selected interactivity, sense of community, reward and fun as the key antecedents of e-loyalty based on the extensive review of previous researches related to online game and Internet service usage. A total of 202 responses were used for analysis and the research results are as follow. The findings show that interactivity, sense of community and reward influence significantly on fun, then fun is positively related to e-loyalty. Also, interactivity and reward are proven to have a positive influence on sense of community, and sense of community mediates the effect of interactivity and reward on fun.

Intrinsic and Extrinsic Motivations in UCC Usage and Creation - Focused on Korea and U.S.A. -

We aimed at identifying the determinants of favorable UCC usage and creation by integrating emotional dimension, social influence and motivations. The finding show the significant effect of pleasure on intrinsic motivation in both Korea and U.S.A. Arousal has a positive effect on intrinsic motivation in the United States, but it has no relationship wit h intrinsic motivation in Korea. In case of social influence, subjective norm gives a significant impact on extrinsic motivation whereas proved insignificant in the United States. Image is shown to be significantly related with extrinsic motivation in both nations. Also, intrinsic motivation does not posit an effect on UCC usage and creation in Korea whereas it influences on UCC usage and is not related with UCC creation in the United States. In addition, it was observed that UCC usage has a positive and significant impact on UCC creation in both nations.

Partnership strength and diversity with suppliers: effects upon independent restaurant product innovation and performance

Purpose This study was designed to better understand the effects of independent restaurant partnerships upon product innovation associated with performance by investigating differences in business situations between startup and established independent restaurant sectors. Design/methodology/approach Partnership strength and diversity were assessed to identify their influence upon restaurant product innovation and performance using a structural equation model to test the study’s hypotheses. A multi-group analysis was employed to examine the moderating roles of business life cycle upon the relationships between partnership strength and diversity, and product innovation. Findings Results found that product innovation implementation requires strong and diverse partnerships with suppliers to improve independent restaurant performance. Diverse partnerships have a more positive effect upon product innovation than do strong partnerships. The positive effect partnership strength with suppliers had upon product inno...