Stephanie Edgerly

YOUTUBE, TWITTER AND THE OCCUPY MOVEMENT: Connecting content and circulation practices

Videos stored on YouTube served as a valuable set of communicative resources for publics interested in the Occupy movement. This article explores this loosely bound media ecology, focusing on how and what types of video content are shared and circulated across both YouTube and Twitter. Developing a novel data-collection methodology, a population of videos posted to YouTube with Occupy-related metadata or circulated on Twitter alongside Occupy-related keywords during the month of November 2011 was assembled. In addition to harvesting metadata related to view count and video ratings on YouTube and the number of times a video was tweeted, a probability sample of 1100 videos was hand coded, with an emphasis on classifying video genre and type, borrowed sources of content, and production quality. The novelty of the data set and the techniques adapted for analysing it allow one to take an important step beyond cataloging Occupy-related videos to examine whether and how videos are circulated on Twitter. A variety of practices were uncovered that link YouTube and Twitter together, including sharing cell phone footage as eyewitness accounts of protest (and police) activity, digging up news footage or movie clips posted months and sometimes years before the movement began; and the sharing of music videos and other entertainment content in the interest of promoting solidarity or sociability among publics created through shared hashtags. This study demonstrates both the need for, and challenge of, conducting social media research that accommodates data from multiple platforms.

Red Media, Blue Media, and Purple Media: News Repertoires in the Colorful Media Landscape

This study extends past research on news repertoires by examining how individuals combine news exposure across an array of media platforms and content. Results from a national survey reveal 6 distinct news repertoires. While some respondents have clear ideologically driven repertoires, others have repertoires that are best described as medium-centric. A closer look at socio-demographic factors and participation levels among the 6 news repertoires are also explored. Results shed light on the democratic implications of the high-choice media landscape and research on news exposure and effects.

Partisan Evaluation of Partisan Information

One recent and conspicuous change in the U.S. media landscape has been the shift toward more markedly partisan news content. At the same time, data suggest that the media audience has become more polarized across a wide array of controversial and politicized issues. Recruiting from a group of highly polarized opponents of childhood vaccinations, this study employed a 3 (content bias) × 2 (partisan vs. neutral participants) × 2 (information source) experimental design to examine audience perceptions of information bias. The data supported an expected hostile media perception in the case of “fair and balanced” information, but different patterns in the other bias conditions suggest that content variables can sometimes disarm defensive processing.

The Correspondent, the Comic, and the Combatant The Consequences of Host Style in Political Talk Shows

Tailored within the increasingly competitive news environment, political talk shows have adopted a range of styles, heralding a rise in “combatant” and “comic” hosts to complement the conventional “correspondent.” Using an experimental design to rule out self-selection biases, this study isolates the impact of host style on media judgments. In comparison to the other styles, the correspondent host increases perceptions of informational value, enhances host and program credibility, and reduces erosion of media trust, while a comic host mitigates some of the negative impact compared to a combatant host. Implications for media accountability and democratic functioning are discussed.

Ambivalence Reduction and Polarization in the Campaign Information Environment: The Interaction Between Individual- and Contextual-Level Influences

This study examines how the campaign information environment influences individuals’ ambivalence reduction and polarization. Based on the 2008 presidential television campaign advertising data and individuals’ electoral behavior data in 208 designated market areas nationwide, this study utilizes multilevel modeling to better understand the interactions between the effects of individual-level predispositions and that of the contextual-level campaign information environment. The findings of the study indicate that the campaign information environment does matter in ambivalence reduction and polarization. Individuals living in a media market where the volume of campaign advertising is relatively high are less ambivalent and more polarized in candidate evaluations. The patterns appear to be amplified among partisans, suggesting the campaign information environment functions as a “motivator.” The partisan bias of the ads in a media market, however, exerts only limited influence. The implications for the functioning of democracy are discussed.

Directing the dialogue: The relationship between Youtube videos and the comments they spur

ABSTRACT This study performs a content analysis of 207 YouTube videos and 45,759 comments about the Proposition 8 campaign in California. Specifically, we examine how a videos tone and focus are related to comment features. We find consistent support for the flow of information from topics mentioned in the video to topics addressed in commentary, as well as uptake of an uncivil tone from the video to the comments. Implications are discussed for promoting higher quality online information exchanges and the democratic merits of social media.

Hearing and Talking to the Other Side: Antecedents of Cross-Cutting Exposure in Adolescents

Although scholars have enthusiastically examined the outcomes of cross-cutting exposure, few studies have explored its antecedents. Moreover, most studies have attended to adults. But it is during adolescence and early adulthood that citizens are most likely to be socialized into valuing and engaging in heterogeneous discussion. The present study employs a panel survey of American adolescents, age 12 to 17, to examine the predictive power of home, school, and media use variables on two outcomes related to valuing and talking to the other side. Our findings demonstrate that adolescents’ attitudes toward valuing cross-cutting exposure as well as indulging in heterogeneous talk are consistently predicted by concept-oriented home environment and school curriculum. Among the media variables, cable news negatively and newspaper and online news positively influenced our outcome variables. Implications are discussed.

Do parents still model news consumption? Socializing news use among adolescents in a multi-device world:

This study seeks to understand how American youth (aged 12–17 years) learn to consume the news, with specific concern for which devices (television, computer, tablet, and mobile phone) they employ in consuming news. Using a national survey of parent–child dyads, we explore (1) the role of demographics in creating a home environment supportive of news use, (2) the importance of parental modeling of news use via different media devices and whether the effect of modeling is complicated by the shift from shared to individualized media consumption, and (3) the impact of other socialization agents, such as peers and schools, in promoting youth news consumption above and beyond characteristics of the home. Results indicate that parental modeling remains an important factor in socializing news consumption, even when modeling takes place via mobile devices. Additionally, we find consistent evidence for “matched modeling” between the devices parents use for news and those used by youth.

Rethinking the generational gap in online news use: An infrastructural perspective

Our study investigates the role of infrastructures in shaping online news usage by contrasting use patterns of two social groups—millennials and boomers—that are specifically located in news infrastructures. Typically based on self-reported data, popular press and academics tend to highlight the generational gap in news usage and link it to divergence in values and preferences of the two age cohorts. In contrast, we conduct relational analyses of shared usage obtained from passively metered usage data across a vast range of online news outlets for millennials and boomers. We compare each cohort’s usage networks comprising various types of news websites. Our analyses reveal a smaller than commonly assumed generational gap in online news usage, with characteristics that manifest the multifarious effects of the infrastructures of the media environment, alongside those of preferences.

New Media, New Relationship to Participation? A Closer Look at Youth News Repertoires and Political Participation

This study extends past research on the relationship between news use and participation by examining how youth combine news exposure across an array of media devices, sources, and services. Results from a national survey of U.S. youth ages 12 to 17 reveal four distinct news repertoires. We find that half of youth respondents are news avoiders who exhibit the lowest levels of participation. The other half of youth respondents are characterized by one of three patterns of news use, each distinct in how they seek out (or avoid) using new media platforms and sources for news, and in their levels of participation.