Stephanie Kiefer

The Value of Sporting Success to Germans: Comparing the 2012 UEFA Championships with the 2012 Olympics

We examine the value of sporting success to the German population at two major sport events in 2012, the European Championships in football and the London Olympic Games. Using the contingent valuation method (CVM), this study is the first to compare the value of sporting success between two events. The results show a higher average willingness-to-pay (WTP) for winning the European title in football (€47.31) than for Germany being ranked first in the Olympic medal table (€37.06). Aggregated WTP amounts to €3.3 billion (football) respectively €2.6 billion (Olympics). We can also determine significant drivers of WTP for sporting success.

Are Attractive Female Tennis Players More Successful? An Empirical Analysis

This study examines whether there is a relationship between physical attractiveness of professional female tennis players ranked in the top 100 of the tennis world ranking in 2011 and their sporting success in terms of earned prize money and winning probabilities. OLS-regressions reveal a significantly positive relationship between physical attractiveness and sporting success in terms of prize money for the years 2012 and 2013 as well as for the whole career. Furthermore, a logit-model shows that the larger the difference in physical attractiveness is, the higher is the winning probability for the more attractive player in individual matches.

Are riding club members willing to pay or work for an overall quality improvement

This study examines the willingness-to-pay (WTP) and the willingness-to-work (WTW) of German riding club members for overall quality improvement. This study employed an online questionnaire to gain insights from German non-profit riding club members. To the authors knowledge, this study is the first to include the concept of WTW (in terms of mandatory working hours, MWH) in the amateur sports context. The results show that, on average, the participants would be willing to pay €117.39 and would be willing to work 30.39 hours per year if overall quality were improved. Extrapolation leads to the result that all German riding club members together would be willing to pay €55,487,320 and would be willing to work 16,204,384 hours. Compared with the current aggregated membership fees and MWH, the potential surplus is €12,882,408 and 10,059,280 working hours. This study also determines and discusses factors that significantly influence the WTP and WTW.